Brandwave

How popular isNeutrogena?

In September 2026, people searched for Neutrogena by name about 937,000 times worldwide, a 9.4% decrease from the previous year. These searches made up 2.8% of all global sun cream brand searches, placing Neutrogena fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about sun cream brands, Neutrogena appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Neutrogena is the fifth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. La Roche-PosayShare of searches 46.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. NiveaShare of searches 23.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EucerinShare of searches 17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. COSRXShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NeutrogenaShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+3 more

Neutrogena website (opens in a new tab)

Follow Neutrogena and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top sun cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Neutrogena is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Eucerin2nd
  3. EltaMD3rd
  4. Neutrogena4th
  5. Blue Lizard5th
  6. Nivea–
  7. COSRX–
  8. Childs Farm–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Lizard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sun cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sun cream brands compete with Neutrogena?

Neutrogena against sun cream brands worldwide, by month

Share of searches by month for La Roche-Posay, Nivea, Eucerin, COSRX, Neutrogena. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNiveaEucerinCOSRXNeutrogenaEltaMDBlue LizardChilds Farm
Oct 202548.1%21.7%17.7%7.9%2.4%1.6%0.26%0.26%
Nov 202548.1%22.6%17.7%7.9%2%1.3%0.17%0.26%
Dec 202551.7%20.5%15.5%8.5%2.1%1.1%0.23%0.23%
Jan 202650.1%22.6%15.1%8.2%2.1%1.4%0.33%0.27%
Feb 202652.5%19.9%15.8%7.1%2.7%1.4%0.35%0.23%
Mar 202653.8%16.7%16.2%7.2%3.3%1.8%0.8%0.24%
Apr 202653.7%16.7%16.1%7.2%3.3%1.8%0.97%0.24%
May 202653.3%16.5%16%7.2%3.3%1.8%1.8%0.24%
Jun 202650.4%18.6%15.1%6.8%3.8%2%3%0.22%
Jul 202648.4%23.7%14.5%6.5%3%1.6%2%0.21%
Aug 202650.7%22%15.2%6.8%2.6%1.4%1.1%0.22%
Sep 202646.2%23.9%17%7.6%2.8%1.5%0.68%0.25%

  1. 1.La Roche-Posay

    46.2%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -4.5 points.

  2. 2.Nivea

    23.9%

    Held 2nd. 948K estimated branded searches, -2.6% vs prior month. Share +1.9 points.

  3. 3.Eucerin

    17%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.COSRX

    7.6%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Neutrogena

    2.8%

    Held 5th. 112K estimated branded searches, -0.44% vs prior month. Share +0.3 points.

  6. 6.EltaMD

    1.5%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Blue Lizard

    0.68%

    Held 7th. 27.1K estimated branded searches, -45.3% vs prior month. Share -0.4 points.

  8. 8.Childs Farm

    0.25%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Neutrogena and its closest rivals

Every comparison with Neutrogena

40 comparisons

How has branded search demand for Neutrogena changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Neutrogena worldwide fell from 1M to 937K.
  • Across the 12 months ending September 2026, Neutrogena’s share of searches among sun cream brands worldwide peaked at 3.8% in June 2026 and was lowest at 2% in November 2025.

How did search popularity change for sun cream brands worldwide in September 2026?

6 changes

  1. In September 2026, Nivea gained share of searches among sun cream brands worldwide, from 22% to 23.9%.

  2. In September 2026, Eucerin gained share of searches among sun cream brands worldwide, from 15.2% to 17%.

  3. In September 2026, COSRX gained share of searches among sun cream brands worldwide, from 6.8% to 7.6%.

  4. In September 2026, La Roche-Posay lost share of searches among sun cream brands worldwide, from 50.7% to 46.2%.

  5. Blue Lizard’s share of searches among sun cream brands worldwide has lost ground for 3 months in a row, from 3% to 0.68% in September 2026.

  6. Estimated monthly branded searches for Neutrogena worldwide rose 21% over 12 measured months, from 92.9K to 112K in September 2026.

How are Neutrogena’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Neutrogena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • neutrogena
  • neutrogena facial cleanser
  • neutrogena hydro boost
  • neutrogena sunblock
  • neutrogena sunscreen
  • neutrogena suntan lotion

Do you work for Neutrogena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Neutrogena compete?

Neutrogena is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sheet masks2nd of 64.8%Show ranking
Skincare brands5th of 226.7%Show ranking
Face cleanser brands5th of 158.6%Show ranking
Moisturizer brands5th of 1110.4%Show ranking
Cleansers4th of 614%Show ranking
Eye makeup remover brands4th of 714.9%Show ranking
SPF brands3rd of 1014.1%Show ranking
Face wash brands4th of 615.5%Show ranking
Sunscreen brands2nd of 1319.9%Show ranking
Sun cream brands5th of 82.8%Shown above
Make up remover1st of 624.4%Show ranking
Baby sunscreen2nd of 624.7%Show ranking
Face sunscreen brands2nd of 630.9%Show ranking
Hand cream2nd of 633.8%Show ranking
Creator with pink hair and a pink jacket

Is Neutrogena your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free