Neutrogena vs Nivea:Which is more popular?
In September 2026, Nivea had more branded searches than Neutrogena among sun cream brands worldwide. Nivea had about 948,000 branded searches, while Neutrogena had 112,000. Nivea made up 23.9% of all sun cream brand searches we track, and Neutrogena accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about sun cream brands, Neutrogena appeared in three of the five answers and Nivea in none.
Who do people search for more?
Nivea, about 8 searches for every 1 for Neutrogena
Who does AI mention more?
Neutrogena, mentioned in 3 of 5 answers, Nivea in 0
Who does AI recommend more?
Neutrogena, the only one of the two named
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Top sun cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nivea did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
La Roche-Posay1st
Eucerin2nd
EltaMD3rd- Neutrogena4th
Blue Lizard5th- Nivea–
COSRX–
Childs Farm–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blue Lizard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sun cream brands
5 answers
Asked ChatGPT
“Which sun cream brand should I buy?”
Asked ChatGPT
“What are the best sun cream brands?”
Asked ChatGPT
“What's the best sun cream brand for sensitive skin?”
Searched Google, AI Overview
“sun cream brands”
Searched Google, AI Overview
“sun cream for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Neutrogena or Nivea more popular in search?
This chart shows how often people search Google for Neutrogena and Nivea by name. Each line represents a brand's share of searches for all eight sun cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nivea, Neutrogena. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Nivea | Eucerin | COSRX | Neutrogena | EltaMD | Blue Lizard | Childs Farm |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 21.7% | 17.7% | 7.9% | 2.4% | 1.6% | 0.26% | 0.26% |
| Nov 2025 | 48.1% | 22.6% | 17.7% | 7.9% | 2% | 1.3% | 0.17% | 0.26% |
| Dec 2025 | 51.7% | 20.5% | 15.5% | 8.5% | 2.1% | 1.1% | 0.23% | 0.23% |
| Jan 2026 | 50.1% | 22.6% | 15.1% | 8.2% | 2.1% | 1.4% | 0.33% | 0.27% |
| Feb 2026 | 52.5% | 19.9% | 15.8% | 7.1% | 2.7% | 1.4% | 0.35% | 0.23% |
| Mar 2026 | 53.8% | 16.7% | 16.2% | 7.2% | 3.3% | 1.8% | 0.8% | 0.24% |
| Apr 2026 | 53.7% | 16.7% | 16.1% | 7.2% | 3.3% | 1.8% | 0.97% | 0.24% |
| May 2026 | 53.3% | 16.5% | 16% | 7.2% | 3.3% | 1.8% | 1.8% | 0.24% |
| Jun 2026 | 50.4% | 18.6% | 15.1% | 6.8% | 3.8% | 2% | 3% | 0.22% |
| Jul 2026 | 48.4% | 23.7% | 14.5% | 6.5% | 3% | 1.6% | 2% | 0.21% |
| Aug 2026 | 50.7% | 22% | 15.2% | 6.8% | 2.6% | 1.4% | 1.1% | 0.22% |
| Sep 2026 | 46.2% | 23.9% | 17% | 7.6% | 2.8% | 1.5% | 0.68% | 0.25% |
How has the Neutrogena and Nivea comparison changed over the last 12 months?
3 findings
- Nivea was ahead of Neutrogena in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among sun cream brands worldwide moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 92.9K to 112K.
- Across the 12 months ending September 2026, Nivea’s share of searches among sun cream brands worldwide moved from 21.7% to 23.9%, and its estimated monthly branded searches moved from 825K to 948K.
How did search popularity change for sun cream brands worldwide in September 2026?
2 changes
In September 2026, Nivea gained share of searches among sun cream brands worldwide, from 22% to 23.9%.
Estimated monthly branded searches for Neutrogena worldwide rose 21% over 12 measured months, from 92.9K to 112K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Neutrogena’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Neutrogena
3 branded search terms
- neutrogena sunblock
- neutrogena sunscreen
- neutrogena suntan lotion
Nivea
3 branded search terms
- nivea
- nivea cream
- nivea creme
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