Brandwave

How popular isEltaMD?

In September 2026, people searched for EltaMD by name about 60,500 times worldwide, about the same as the previous year. These searches made up 1.5% of all global sun cream brand searches, placing EltaMD sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about sun cream brands, EltaMD appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

EltaMD is the sixth most searched of 8 competitors and the third most recommended in AI answers.

  1. La Roche-PosayShare of searches 46.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. NiveaShare of searches 23.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EucerinShare of searches 17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. COSRXShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EltaMDShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top sun cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. EltaMD is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Eucerin2nd
  3. EltaMD3rd
  4. Neutrogena4th
  5. Blue Lizard5th
  6. Nivea–
  7. COSRX–
  8. Childs Farm–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Lizard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sun cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sun cream brands compete with EltaMD?

EltaMD against sun cream brands worldwide, by month

Share of searches by month for La Roche-Posay, Nivea, Eucerin, COSRX, Neutrogena, EltaMD. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNiveaEucerinCOSRXNeutrogenaEltaMDBlue LizardChilds Farm
Oct 202548.1%21.7%17.7%7.9%2.4%1.6%0.26%0.26%
Nov 202548.1%22.6%17.7%7.9%2%1.3%0.17%0.26%
Dec 202551.7%20.5%15.5%8.5%2.1%1.1%0.23%0.23%
Jan 202650.1%22.6%15.1%8.2%2.1%1.4%0.33%0.27%
Feb 202652.5%19.9%15.8%7.1%2.7%1.4%0.35%0.23%
Mar 202653.8%16.7%16.2%7.2%3.3%1.8%0.8%0.24%
Apr 202653.7%16.7%16.1%7.2%3.3%1.8%0.97%0.24%
May 202653.3%16.5%16%7.2%3.3%1.8%1.8%0.24%
Jun 202650.4%18.6%15.1%6.8%3.8%2%3%0.22%
Jul 202648.4%23.7%14.5%6.5%3%1.6%2%0.21%
Aug 202650.7%22%15.2%6.8%2.6%1.4%1.1%0.22%
Sep 202646.2%23.9%17%7.6%2.8%1.5%0.68%0.25%

  1. 1.La Roche-Posay

    46.2%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -4.5 points.

  2. 2.Nivea

    23.9%

    Held 2nd. 948K estimated branded searches, -2.6% vs prior month. Share +1.9 points.

  3. 3.Eucerin

    17%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.COSRX

    7.6%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Neutrogena

    2.8%

    Held 5th. 112K estimated branded searches, -0.44% vs prior month. Share +0.3 points.

  6. 6.EltaMD

    1.5%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Blue Lizard

    0.68%

    Held 7th. 27.1K estimated branded searches, -45.3% vs prior month. Share -0.4 points.

  8. 8.Childs Farm

    0.25%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between EltaMD and its closest rivals

Every comparison with EltaMD

17 comparisons

How has branded search demand for EltaMD changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for EltaMD worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, EltaMD’s share of searches among sun cream brands worldwide held steady, from 1.6% to 1.5%.

How did search popularity change for sun cream brands worldwide in September 2026?

6 changes

  1. In September 2026, Nivea gained share of searches among sun cream brands worldwide, from 22% to 23.9%.

  2. In September 2026, Eucerin gained share of searches among sun cream brands worldwide, from 15.2% to 17%.

  3. In September 2026, COSRX gained share of searches among sun cream brands worldwide, from 6.8% to 7.6%.

  4. In September 2026, La Roche-Posay lost share of searches among sun cream brands worldwide, from 50.7% to 46.2%.

  5. Blue Lizard’s share of searches among sun cream brands worldwide has lost ground for 3 months in a row, from 3% to 0.68% in September 2026.

  6. Estimated monthly branded searches for Neutrogena worldwide rose 21% over 12 measured months, from 92.9K to 112K in September 2026.

How are EltaMD’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EltaMD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • elta md
  • eltamd

How the Brand Demand Index is measured

Who owns EltaMD?

EltaMD is owned by Colgate-Palmolive. Brandwave also tracks Ajax, Irish Spring and Softsoap, owned by the same company, worldwide.

Do you work for EltaMD? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does EltaMD compete?

EltaMD is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SPF brands9th of 100.99%Show ranking
Sunscreen brands9th of 131.4%Show ranking
Sun cream brands6th of 81.5%Shown above
Face sunscreen brands5th of 62%Show ranking
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