Brandwave

How popular isEltaMD?

In September 2026, people searched for EltaMD by name about 60,500 times worldwide, about the same as the previous year. These searches made up 2% of all global face sunscreen brand searches, placing EltaMD fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about face sunscreen brands, EltaMD appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

EltaMD is the fifth most searched of 6 competitors and the most recommended in AI answers.

  1. La Roche-PosayShare of searches 60.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. NeutrogenaShare of searches 30.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Supergoop!Share of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Sun BumShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EltaMDShare of searches 2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top face sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EltaMD appeared in all five answers. EltaMD is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EltaMD1st
  2. La Roche-Posay2nd
  3. Supergoop!3rd
  4. Neutrogena4th
  5. Sun Bum–
  6. COOLA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EltaMD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neutrogena3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COOLA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about face sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which face sunscreen brands compete with EltaMD?

EltaMD against face sunscreen brands worldwide, by month

Share of searches by month for La Roche-Posay, Neutrogena, Supergoop!, Sun Bum, EltaMD. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNeutrogenaSupergoop!Sun BumEltaMDCOOLA
Oct 202559%33.3%3.5%2.1%2%0.18%
Nov 202563.5%28.8%3.9%1.9%1.7%0.16%
Dec 202562.5%30.2%3.6%2.2%1.4%0.16%
Jan 202662%29.9%3.8%2.5%1.7%0.19%
Feb 202663%29.1%3.7%2.2%1.7%0.24%
Mar 202662.6%26.8%5.1%3.1%2.1%0.36%
Apr 202662.1%26.2%6.1%3.1%2.1%0.36%
May 202660.8%25.7%7.2%3.8%2%0.43%
Jun 202658.5%25.9%7.3%5.3%2.4%0.62%
Jul 202660.7%26%6.2%4.5%2%0.53%
Aug 202659.9%31.4%4.3%2.5%1.6%0.28%
Sep 202660.4%30.9%4.1%2.4%2%0.19%

  1. 1.La Roche-Posay

    60.4%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share +0.6 points.

  2. 2.Neutrogena

    30.9%

    Held 2nd. 935K estimated branded searches, -20.4% vs prior month. Share -0.5 points.

  3. 3.Supergoop!

    4.1%

    Held 3rd. 125K estimated branded searches, -22.7% vs prior month. Share -0.2 points.

  4. 4.Sun Bum

    2.4%

    Held 4th. 72.6K estimated branded searches, -23.5% vs prior month. Share -0.1 points.

  5. 5.EltaMD

    2%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.COOLA

    0.19%

    Held 6th. 5.8K estimated branded searches, -45.5% vs prior month. Share -0.1 points.

Compare popularity between EltaMD and its closest rivals

Every comparison with EltaMD

17 comparisons

How has branded search demand for EltaMD changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for EltaMD worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, EltaMD’s share of searches among face sunscreen brands worldwide held steady at 2%.

How did search popularity change for face sunscreen brands worldwide in September 2026?

4 changes

  1. In September 2026, La Roche-Posay gained share of searches among face sunscreen brands worldwide, from 59.9% to 60.4%.

  2. In September 2026, Neutrogena lost share of searches among face sunscreen brands worldwide, from 31.4% to 30.9%.

  3. Supergoop!’s share of searches among face sunscreen brands worldwide has lost ground for 3 months in a row, from 7.3% to 4.1% in September 2026.

  4. Sun Bum’s share of searches among face sunscreen brands worldwide has lost ground for 3 months in a row, from 5.3% to 2.4% in September 2026.

How are EltaMD’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EltaMD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • elta md
  • eltamd

How the Brand Demand Index is measured

Who owns EltaMD?

EltaMD is owned by Colgate-Palmolive. Brandwave also tracks Ajax, Irish Spring and Softsoap, owned by the same company, worldwide.

Do you work for EltaMD? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does EltaMD compete?

EltaMD is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SPF brands9th of 100.99%Show ranking
Sunscreen brands9th of 131.4%Show ranking
Sun cream brands6th of 81.5%Show ranking
Face sunscreen brands5th of 62%Shown above
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