EltaMD vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than EltaMD among face sunscreen brands worldwide. La Roche-Posay had about 1.8 million branded searches, while EltaMD had 60,500. La Roche-Posay made up 60.4% of all face sunscreen brand searches we track, and EltaMD accounted for 2%. When we asked ChatGPT and Google AI Overviews about face sunscreen brands, both EltaMD and La Roche-Posay appeared in all five answers. EltaMD was mentioned before La Roche-Posay in four out of five answers.
Who do people search for more?
La Roche-Posay, about 30 searches for every 1 for EltaMD
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
EltaMD, named ahead of La Roche-Posay in 4 of 5 answers
Follow EltaMD vs La Roche-Posay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top face sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both EltaMD and La Roche-Posay showed up in all five answers. EltaMD was listed before La Roche-Posay in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- EltaMD1st
- La Roche-Posay2nd
Supergoop!3rd
Neutrogena4th
Sun Bum–
COOLA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EltaMD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Neutrogena3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COOLA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face sunscreen brands
5 answers
Asked ChatGPT
“Which face sunscreen brand should I buy?”
Asked ChatGPT
“What are the best face sunscreen brands?”
Asked ChatGPT
“What's the best face sunscreen brand for daily sun protection?”
Searched Google, AI Overview
“best face sunscreen”
Searched Google, AI Overview
“face sunscreen for sensitive skin”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is EltaMD or La Roche-Posay more popular in search?
This chart shows how often people search Google for EltaMD and La Roche-Posay by name. Each line represents a brand's share of searches for all six face sunscreen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for La Roche-Posay, EltaMD. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Neutrogena | Supergoop! | Sun Bum | EltaMD | COOLA |
|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 33.3% | 3.5% | 2.1% | 2% | 0.18% |
| Nov 2025 | 63.5% | 28.8% | 3.9% | 1.9% | 1.7% | 0.16% |
| Dec 2025 | 62.5% | 30.2% | 3.6% | 2.2% | 1.4% | 0.16% |
| Jan 2026 | 62% | 29.9% | 3.8% | 2.5% | 1.7% | 0.19% |
| Feb 2026 | 63% | 29.1% | 3.7% | 2.2% | 1.7% | 0.24% |
| Mar 2026 | 62.6% | 26.8% | 5.1% | 3.1% | 2.1% | 0.36% |
| Apr 2026 | 62.1% | 26.2% | 6.1% | 3.1% | 2.1% | 0.36% |
| May 2026 | 60.8% | 25.7% | 7.2% | 3.8% | 2% | 0.43% |
| Jun 2026 | 58.5% | 25.9% | 7.3% | 5.3% | 2.4% | 0.62% |
| Jul 2026 | 60.7% | 26% | 6.2% | 4.5% | 2% | 0.53% |
| Aug 2026 | 59.9% | 31.4% | 4.3% | 2.5% | 1.6% | 0.28% |
| Sep 2026 | 60.4% | 30.9% | 4.1% | 2.4% | 2% | 0.19% |
How has the EltaMD and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of EltaMD in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EltaMD’s share of searches among face sunscreen brands worldwide held steady at 2%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among face sunscreen brands worldwide moved from 59% to 60.4%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for face sunscreen brands worldwide in September 2026?
1 change
In September 2026, La Roche-Posay gained share of searches among face sunscreen brands worldwide, from 59.9% to 60.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using EltaMD’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EltaMD
2 branded search terms
- elta md
- eltamd
La Roche-Posay
1 branded search term
- la roche posay
Other head-to-heads among face sunscreen brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.