EltaMD vs Sun Bum:Which is more popular?
In September 2026, Sun Bum had more branded searches than EltaMD among face sunscreen brands worldwide. Sun Bum had about 72,600 branded searches, while EltaMD had 60,500. Sun Bum made up 2.4% of all face sunscreen brand searches we track, and EltaMD accounted for 2%. When we asked ChatGPT and Google AI Overviews about face sunscreen brands, EltaMD appeared in all five answers and Sun Bum in none.
Who do people search for more?
Sun Bum, about 20% more searches than EltaMD
Who does AI mention more?
EltaMD, mentioned in every answer we collected
Who does AI recommend more?
EltaMD, the only one of the two named
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Top face sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, EltaMD appeared in all five answers. Sun Bum did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- EltaMD1st
La Roche-Posay2nd
Supergoop!3rd
Neutrogena4th- Sun Bum–
COOLA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EltaMD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Neutrogena3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COOLA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face sunscreen brands
5 answers
Asked ChatGPT
“Which face sunscreen brand should I buy?”
Asked ChatGPT
“What are the best face sunscreen brands?”
Asked ChatGPT
“What's the best face sunscreen brand for daily sun protection?”
Searched Google, AI Overview
“best face sunscreen”
Searched Google, AI Overview
“face sunscreen for sensitive skin”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is EltaMD or Sun Bum more popular in search?
This chart shows how often people search Google for EltaMD and Sun Bum by name. Each line represents a brand's share of searches for all six face sunscreen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sun Bum, EltaMD. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Neutrogena | Supergoop! | Sun Bum | EltaMD | COOLA |
|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 33.3% | 3.5% | 2.1% | 2% | 0.18% |
| Nov 2025 | 63.5% | 28.8% | 3.9% | 1.9% | 1.7% | 0.16% |
| Dec 2025 | 62.5% | 30.2% | 3.6% | 2.2% | 1.4% | 0.16% |
| Jan 2026 | 62% | 29.9% | 3.8% | 2.5% | 1.7% | 0.19% |
| Feb 2026 | 63% | 29.1% | 3.7% | 2.2% | 1.7% | 0.24% |
| Mar 2026 | 62.6% | 26.8% | 5.1% | 3.1% | 2.1% | 0.36% |
| Apr 2026 | 62.1% | 26.2% | 6.1% | 3.1% | 2.1% | 0.36% |
| May 2026 | 60.8% | 25.7% | 7.2% | 3.8% | 2% | 0.43% |
| Jun 2026 | 58.5% | 25.9% | 7.3% | 5.3% | 2.4% | 0.62% |
| Jul 2026 | 60.7% | 26% | 6.2% | 4.5% | 2% | 0.53% |
| Aug 2026 | 59.9% | 31.4% | 4.3% | 2.5% | 1.6% | 0.28% |
| Sep 2026 | 60.4% | 30.9% | 4.1% | 2.4% | 2% | 0.19% |
How has the EltaMD and Sun Bum comparison changed over the last 12 months?
3 findings
- Sun Bum was ahead of EltaMD in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EltaMD’s share of searches among face sunscreen brands worldwide held steady at 2%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Sun Bum’s share of searches among face sunscreen brands worldwide moved from 2.1% to 2.4%, and its estimated monthly branded searches moved from 63.6K to 72.6K.
How did search popularity change for face sunscreen brands worldwide in September 2026?
1 change
Sun Bum’s share of searches among face sunscreen brands worldwide has lost ground for 3 months in a row, from 5.3% to 2.4% in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using EltaMD’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among face sunscreen brands
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