COOLA vs EltaMD:Which is searched more?
In September 2026, EltaMD had more branded searches than COOLA among sunscreen brands worldwide. EltaMD had about 60,500 branded searches, while COOLA had 5,790. EltaMD made up 1.4% of all sunscreen brand searches we track, and COOLA accounted for 0.13%. These are worldwide searches for English-language branded terms.
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Is COOLA or EltaMD more popular in search?
A curated comparison of sun-care-focused brands, measured through worldwide branded searches. Search interest is not evidence of sunscreen safety, effectiveness, or product quality. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for EltaMD, COOLA. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Neutrogena | Nivea | Ultra Violette | Banana Boat | Supergoop! | Bondi Sands | Sun Bum | EltaMD | Blue Lizard | Naked Sundays | Vacation | COOLA |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 22.3% | 15.7% | 4.8% | 4.6% | 2.6% | 2.1% | 1.5% | 1.4% | 0.23% | 0.85% | 0.39% | 0.14% |
| Nov 2025 | 47.4% | 19.9% | 17.1% | 3.3% | 2.8% | 2.9% | 2.2% | 1.4% | 1.3% | 0.17% | 1% | 0.42% | 0.12% |
| Dec 2025 | 47.9% | 21.6% | 14.7% | 3.3% | 3.5% | 2.7% | 2.2% | 1.7% | 1.1% | 0.21% | 0.72% | 0.38% | 0.12% |
| Jan 2026 | 46.1% | 20.8% | 16.6% | 3.3% | 4% | 2.8% | 1.9% | 1.8% | 1.2% | 0.3% | 0.59% | 0.39% | 0.14% |
| Feb 2026 | 48.6% | 20.9% | 14.9% | 2.9% | 3.5% | 2.9% | 1.9% | 1.7% | 1.3% | 0.32% | 0.47% | 0.48% | 0.19% |
| Mar 2026 | 48.6% | 19.2% | 12.1% | 3.9% | 3.6% | 3.9% | 2.2% | 2.4% | 1.6% | 0.72% | 0.56% | 0.76% | 0.28% |
| Apr 2026 | 47.7% | 18.8% | 11.9% | 3.6% | 3.9% | 4.7% | 2.7% | 2.4% | 1.6% | 0.86% | 0.64% | 0.89% | 0.27% |
| May 2026 | 45.8% | 18.1% | 11.5% | 4.7% | 3.8% | 5.4% | 2.7% | 2.9% | 1.5% | 1.5% | 0.67% | 1.1% | 0.32% |
| Jun 2026 | 41.8% | 17.1% | 12.3% | 6% | 4.2% | 5.2% | 2.9% | 3.8% | 1.7% | 2.5% | 0.83% | 1.2% | 0.44% |
| Jul 2026 | 42.1% | 16.7% | 17.5% | 5% | 4% | 4.3% | 2.1% | 3.1% | 1.4% | 1.7% | 0.65% | 1% | 0.36% |
| Aug 2026 | 43.9% | 21.2% | 15.8% | 4.5% | 4% | 3.2% | 1.8% | 1.9% | 1.2% | 0.97% | 0.62% | 0.7% | 0.21% |
| Sep 2026 | 42.3% | 19.9% | 18.1% | 6.5% | 3.3% | 2.9% | 2.1% | 1.7% | 1.4% | 0.63% | 0.59% | 0.51% | 0.13% |
How has the COOLA and EltaMD comparison changed over the last 12 months?
3 findings
- EltaMD was ahead of COOLA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, COOLA’s share of searches among sunscreen brands worldwide moved from 0.14% to 0.13%, and its estimated monthly branded searches moved from 5.7K to 5.8K.
- Across the 12 months ending September 2026, EltaMD’s share of searches among sunscreen brands worldwide held steady at 1.4%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for sunscreen brands worldwide in September 2026?
0 changes
Neither COOLA nor EltaMD moved beyond provider rounding among sunscreen brands in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using COOLA’s and EltaMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sunscreen brands
La Roche-Posay vs Neutrogena: compare search popularity
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La Roche-Posay vs Ultra Violette: compare search popularity
La Roche-Posay vs Banana Boat: compare search popularity- Neutrogena vs Nivea: compare search popularity
- Neutrogena vs Ultra Violette: compare search popularity
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