Brandwave

COSRX vs EltaMD:Which is more popular?

In September 2026, COSRX had more branded searches than EltaMD among sun cream brands worldwide. COSRX had about 301,000 branded searches, while EltaMD had 60,500. COSRX made up 7.6% of all sun cream brand searches we track, and EltaMD accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about sun cream brands, EltaMD appeared in four of the five answers and COSRX in none.

Among sun cream brands worldwide in September 2026

Who do people search for more?

COSRX, about 5 searches for every 1 for EltaMD

COSRX 301K searchesEltaMD 60.5K searches

Who does AI mention more?

EltaMD, mentioned in 4 of 5 answers, COSRX in 0

EltaMD in 4 of 5COSRX in 0 of 5

Who does AI recommend more?

EltaMD, the only one of the two named

EltaMD first in 3COSRX never named

Follow COSRX vs EltaMD and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sun cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. COSRX did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Eucerin2nd
  3. EltaMD3rd
  4. Neutrogena4th
  5. Blue Lizard5th
  6. Nivea–
  7. COSRX–
  8. Childs Farm–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Lizard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sun cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is COSRX or EltaMD more popular in search?

This chart shows how often people search Google for COSRX and EltaMD by name. Each line represents a brand's share of searches for all eight sun cream brands we track, month by month, from English-language searches worldwide.

COSRX and EltaMD among sun cream brands worldwide, by month

Share of searches by month for COSRX, EltaMD. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNiveaEucerinCOSRXNeutrogenaEltaMDBlue LizardChilds Farm
Oct 202548.1%21.7%17.7%7.9%2.4%1.6%0.26%0.26%
Nov 202548.1%22.6%17.7%7.9%2%1.3%0.17%0.26%
Dec 202551.7%20.5%15.5%8.5%2.1%1.1%0.23%0.23%
Jan 202650.1%22.6%15.1%8.2%2.1%1.4%0.33%0.27%
Feb 202652.5%19.9%15.8%7.1%2.7%1.4%0.35%0.23%
Mar 202653.8%16.7%16.2%7.2%3.3%1.8%0.8%0.24%
Apr 202653.7%16.7%16.1%7.2%3.3%1.8%0.97%0.24%
May 202653.3%16.5%16%7.2%3.3%1.8%1.8%0.24%
Jun 202650.4%18.6%15.1%6.8%3.8%2%3%0.22%
Jul 202648.4%23.7%14.5%6.5%3%1.6%2%0.21%
Aug 202650.7%22%15.2%6.8%2.6%1.4%1.1%0.22%
Sep 202646.2%23.9%17%7.6%2.8%1.5%0.68%0.25%

How has the COSRX and EltaMD comparison changed over the last 12 months?

3 findings
  • COSRX was ahead of EltaMD in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, COSRX’s share of searches among sun cream brands worldwide moved from 7.9% to 7.6%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, EltaMD’s share of searches among sun cream brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for sun cream brands worldwide in September 2026?

1 change
  1. In September 2026, COSRX gained share of searches among sun cream brands worldwide, from 6.8% to 7.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using COSRX’s and EltaMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COSRX

1 branded search term

  • cosrx

EltaMD

2 branded search terms

  • elta md
  • eltamd

How the Brand Demand Index is measured

Other head-to-heads among sun cream brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.