EltaMD vs Eucerin:Which is more popular?
In September 2026, Eucerin had more branded searches than EltaMD among sun cream brands worldwide. Eucerin had about 673,000 branded searches, while EltaMD had 60,500. Eucerin made up 17% of all sun cream brand searches we track, and EltaMD accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about sun cream brands, EltaMD appeared in four of the five answers and Eucerin in three. Eucerin was mentioned before EltaMD in three out of four answers.
Who do people search for more?
Eucerin, about 11 searches for every 1 for EltaMD
Who does AI mention more?
EltaMD, mentioned in 4 of 5 answers, Eucerin in 3
Who does AI recommend more?
Eucerin, named ahead of EltaMD in 3 of 4 answers
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Top sun cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Eucerin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Eucerin was listed before EltaMD in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
La Roche-Posay1st- Eucerin2nd
- EltaMD3rd
Neutrogena4th
Blue Lizard5th
Nivea–
COSRX–
Childs Farm–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blue Lizard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sun cream brands
5 answers
Asked ChatGPT
“Which sun cream brand should I buy?”
Asked ChatGPT
“What are the best sun cream brands?”
Asked ChatGPT
“What's the best sun cream brand for sensitive skin?”
Searched Google, AI Overview
“sun cream brands”
Searched Google, AI Overview
“sun cream for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is EltaMD or Eucerin more popular in search?
This chart shows how often people search Google for EltaMD and Eucerin by name. Each line represents a brand's share of searches for all eight sun cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Eucerin, EltaMD. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Nivea | Eucerin | COSRX | Neutrogena | EltaMD | Blue Lizard | Childs Farm |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 21.7% | 17.7% | 7.9% | 2.4% | 1.6% | 0.26% | 0.26% |
| Nov 2025 | 48.1% | 22.6% | 17.7% | 7.9% | 2% | 1.3% | 0.17% | 0.26% |
| Dec 2025 | 51.7% | 20.5% | 15.5% | 8.5% | 2.1% | 1.1% | 0.23% | 0.23% |
| Jan 2026 | 50.1% | 22.6% | 15.1% | 8.2% | 2.1% | 1.4% | 0.33% | 0.27% |
| Feb 2026 | 52.5% | 19.9% | 15.8% | 7.1% | 2.7% | 1.4% | 0.35% | 0.23% |
| Mar 2026 | 53.8% | 16.7% | 16.2% | 7.2% | 3.3% | 1.8% | 0.8% | 0.24% |
| Apr 2026 | 53.7% | 16.7% | 16.1% | 7.2% | 3.3% | 1.8% | 0.97% | 0.24% |
| May 2026 | 53.3% | 16.5% | 16% | 7.2% | 3.3% | 1.8% | 1.8% | 0.24% |
| Jun 2026 | 50.4% | 18.6% | 15.1% | 6.8% | 3.8% | 2% | 3% | 0.22% |
| Jul 2026 | 48.4% | 23.7% | 14.5% | 6.5% | 3% | 1.6% | 2% | 0.21% |
| Aug 2026 | 50.7% | 22% | 15.2% | 6.8% | 2.6% | 1.4% | 1.1% | 0.22% |
| Sep 2026 | 46.2% | 23.9% | 17% | 7.6% | 2.8% | 1.5% | 0.68% | 0.25% |
How has the EltaMD and Eucerin comparison changed over the last 12 months?
3 findings
- Eucerin was ahead of EltaMD in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EltaMD’s share of searches among sun cream brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Eucerin’s share of searches among sun cream brands worldwide moved from 17.7% to 17%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for sun cream brands worldwide in September 2026?
1 change
In September 2026, Eucerin gained share of searches among sun cream brands worldwide, from 15.2% to 17%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using EltaMD’s and Eucerin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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