Blue Lizard vs EltaMD:Which is more popular?
In September 2026, EltaMD had more branded searches than Blue Lizard among sun cream brands worldwide. EltaMD had about 60,500 branded searches, while Blue Lizard had 27,100. EltaMD made up 1.5% of all sun cream brand searches we track, and Blue Lizard accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about sun cream brands, EltaMD appeared in four of the five answers and Blue Lizard in three. EltaMD was mentioned before Blue Lizard in two out of three answers that named either.
Who do people search for more?
EltaMD, about 2 searches for every 1 for Blue Lizard
Who does AI mention more?
EltaMD, mentioned in 4 of 5 answers, Blue Lizard in 3
Who does AI recommend more?
EltaMD, named ahead of Blue Lizard in 2 of 3 answers
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Top sun cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Blue Lizard was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. EltaMD was listed before Blue Lizard in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
La Roche-Posay1st
Eucerin2nd- EltaMD3rd
Neutrogena4th
Blue Lizard5th
Nivea–
COSRX–
Childs Farm–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Eucerin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blue Lizard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sun cream brands
5 answers
Asked ChatGPT
“Which sun cream brand should I buy?”
Asked ChatGPT
“What are the best sun cream brands?”
Asked ChatGPT
“What's the best sun cream brand for sensitive skin?”
Searched Google, AI Overview
“sun cream brands”
Searched Google, AI Overview
“sun cream for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Blue Lizard or EltaMD more popular in search?
This chart shows how often people search Google for Blue Lizard and EltaMD by name. Each line represents a brand's share of searches for all eight sun cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for EltaMD, Blue Lizard. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Nivea | Eucerin | COSRX | Neutrogena | EltaMD | Blue Lizard | Childs Farm |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 21.7% | 17.7% | 7.9% | 2.4% | 1.6% | 0.26% | 0.26% |
| Nov 2025 | 48.1% | 22.6% | 17.7% | 7.9% | 2% | 1.3% | 0.17% | 0.26% |
| Dec 2025 | 51.7% | 20.5% | 15.5% | 8.5% | 2.1% | 1.1% | 0.23% | 0.23% |
| Jan 2026 | 50.1% | 22.6% | 15.1% | 8.2% | 2.1% | 1.4% | 0.33% | 0.27% |
| Feb 2026 | 52.5% | 19.9% | 15.8% | 7.1% | 2.7% | 1.4% | 0.35% | 0.23% |
| Mar 2026 | 53.8% | 16.7% | 16.2% | 7.2% | 3.3% | 1.8% | 0.8% | 0.24% |
| Apr 2026 | 53.7% | 16.7% | 16.1% | 7.2% | 3.3% | 1.8% | 0.97% | 0.24% |
| May 2026 | 53.3% | 16.5% | 16% | 7.2% | 3.3% | 1.8% | 1.8% | 0.24% |
| Jun 2026 | 50.4% | 18.6% | 15.1% | 6.8% | 3.8% | 2% | 3% | 0.22% |
| Jul 2026 | 48.4% | 23.7% | 14.5% | 6.5% | 3% | 1.6% | 2% | 0.21% |
| Aug 2026 | 50.7% | 22% | 15.2% | 6.8% | 2.6% | 1.4% | 1.1% | 0.22% |
| Sep 2026 | 46.2% | 23.9% | 17% | 7.6% | 2.8% | 1.5% | 0.68% | 0.25% |
How has the Blue Lizard and EltaMD comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Blue Lizard took it in June 2026, EltaMD took it in August 2026.
- Across the 12 months ending September 2026, Blue Lizard’s share of searches among sun cream brands worldwide moved from 0.26% to 0.68%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
- Across the 12 months ending September 2026, EltaMD’s share of searches among sun cream brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for sun cream brands worldwide in September 2026?
1 change
Blue Lizard’s share of searches among sun cream brands worldwide has lost ground for 3 months in a row, from 3% to 0.68% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Blue Lizard’s and EltaMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Lizard
1 branded search term
- blue lizard sunscreen
EltaMD
2 branded search terms
- elta md
- eltamd
Other head-to-heads among sun cream brands
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