Brandwave

COSRX vs Neutrogena:Which is more popular?

In September 2026, COSRX had more branded searches than Neutrogena among sun cream brands worldwide. COSRX had about 301,000 branded searches, while Neutrogena had 112,000. COSRX made up 7.6% of all sun cream brand searches we track, and Neutrogena accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about sun cream brands, Neutrogena appeared in three of the five answers and COSRX in none.

Among sun cream brands worldwide in September 2026

Who do people search for more?

COSRX, about 3 searches for every 1 for Neutrogena

COSRX 301K searchesNeutrogena 112K searches

Who does AI mention more?

Neutrogena, mentioned in 3 of 5 answers, COSRX in 0

Neutrogena in 3 of 5COSRX in 0 of 5

Who does AI recommend more?

Neutrogena, the only one of the two named

Neutrogena first in 3COSRX never named

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Top sun cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. COSRX did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Eucerin2nd
  3. EltaMD3rd
  4. Neutrogena4th
  5. Blue Lizard5th
  6. Nivea–
  7. COSRX–
  8. Childs Farm–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Lizard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sun cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is COSRX or Neutrogena more popular in search?

This chart shows how often people search Google for COSRX and Neutrogena by name. Each line represents a brand's share of searches for all eight sun cream brands we track, month by month, from English-language searches worldwide.

COSRX and Neutrogena among sun cream brands worldwide, by month

Share of searches by month for COSRX, Neutrogena. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNiveaEucerinCOSRXNeutrogenaEltaMDBlue LizardChilds Farm
Oct 202548.1%21.7%17.7%7.9%2.4%1.6%0.26%0.26%
Nov 202548.1%22.6%17.7%7.9%2%1.3%0.17%0.26%
Dec 202551.7%20.5%15.5%8.5%2.1%1.1%0.23%0.23%
Jan 202650.1%22.6%15.1%8.2%2.1%1.4%0.33%0.27%
Feb 202652.5%19.9%15.8%7.1%2.7%1.4%0.35%0.23%
Mar 202653.8%16.7%16.2%7.2%3.3%1.8%0.8%0.24%
Apr 202653.7%16.7%16.1%7.2%3.3%1.8%0.97%0.24%
May 202653.3%16.5%16%7.2%3.3%1.8%1.8%0.24%
Jun 202650.4%18.6%15.1%6.8%3.8%2%3%0.22%
Jul 202648.4%23.7%14.5%6.5%3%1.6%2%0.21%
Aug 202650.7%22%15.2%6.8%2.6%1.4%1.1%0.22%
Sep 202646.2%23.9%17%7.6%2.8%1.5%0.68%0.25%

How has the COSRX and Neutrogena comparison changed over the last 12 months?

3 findings
  • COSRX was ahead of Neutrogena in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, COSRX’s share of searches among sun cream brands worldwide moved from 7.9% to 7.6%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Neutrogena’s share of searches among sun cream brands worldwide moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 92.9K to 112K.

How did search popularity change for sun cream brands worldwide in September 2026?

2 changes
  1. In September 2026, COSRX gained share of searches among sun cream brands worldwide, from 6.8% to 7.6%.

  2. Estimated monthly branded searches for Neutrogena worldwide rose 21% over 12 measured months, from 92.9K to 112K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using COSRX’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COSRX

1 branded search term

  • cosrx

Neutrogena

3 branded search terms

  • neutrogena sunblock
  • neutrogena sunscreen
  • neutrogena suntan lotion

How the Brand Demand Index is measured

Other head-to-heads among sun cream brands

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