Brandwave

Blue Lizard vs Neutrogena:Which is more popular?

In September 2026, Neutrogena had more branded searches than Blue Lizard among sun cream brands worldwide. Neutrogena had about 112,000 branded searches, while Blue Lizard had 27,100. Neutrogena made up 2.8% of all sun cream brand searches we track, and Blue Lizard accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about sun cream brands, Blue Lizard and Neutrogena each appeared in three of the five answers. Neutrogena was mentioned before Blue Lizard in three out of four answers.

Among sun cream brands worldwide in September 2026

Who do people search for more?

Neutrogena, about 4 searches for every 1 for Blue Lizard

Neutrogena 112K searchesBlue Lizard 27.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Blue Lizard in 3 of 5Neutrogena in 3 of 5

Who does AI recommend more?

Neutrogena, named ahead of Blue Lizard in 3 of 4 answers

Neutrogena first in 3Blue Lizard first in 1

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Top sun cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blue Lizard and Neutrogena were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Neutrogena was listed before Blue Lizard in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Eucerin2nd
  3. EltaMD3rd
  4. Neutrogena4th
  5. Blue Lizard5th
  6. Nivea–
  7. COSRX–
  8. Childs Farm–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Lizard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sun cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blue Lizard or Neutrogena more popular in search?

This chart shows how often people search Google for Blue Lizard and Neutrogena by name. Each line represents a brand's share of searches for all eight sun cream brands we track, month by month, from English-language searches worldwide.

Blue Lizard and Neutrogena among sun cream brands worldwide, by month

Share of searches by month for Neutrogena, Blue Lizard. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNiveaEucerinCOSRXNeutrogenaEltaMDBlue LizardChilds Farm
Oct 202548.1%21.7%17.7%7.9%2.4%1.6%0.26%0.26%
Nov 202548.1%22.6%17.7%7.9%2%1.3%0.17%0.26%
Dec 202551.7%20.5%15.5%8.5%2.1%1.1%0.23%0.23%
Jan 202650.1%22.6%15.1%8.2%2.1%1.4%0.33%0.27%
Feb 202652.5%19.9%15.8%7.1%2.7%1.4%0.35%0.23%
Mar 202653.8%16.7%16.2%7.2%3.3%1.8%0.8%0.24%
Apr 202653.7%16.7%16.1%7.2%3.3%1.8%0.97%0.24%
May 202653.3%16.5%16%7.2%3.3%1.8%1.8%0.24%
Jun 202650.4%18.6%15.1%6.8%3.8%2%3%0.22%
Jul 202648.4%23.7%14.5%6.5%3%1.6%2%0.21%
Aug 202650.7%22%15.2%6.8%2.6%1.4%1.1%0.22%
Sep 202646.2%23.9%17%7.6%2.8%1.5%0.68%0.25%

How has the Blue Lizard and Neutrogena comparison changed over the last 12 months?

3 findings
  • Neutrogena was ahead of Blue Lizard in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blue Lizard’s share of searches among sun cream brands worldwide moved from 0.26% to 0.68%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
  • Across the 12 months ending September 2026, Neutrogena’s share of searches among sun cream brands worldwide moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 92.9K to 112K.

How did search popularity change for sun cream brands worldwide in September 2026?

2 changes
  1. Blue Lizard’s share of searches among sun cream brands worldwide has lost ground for 3 months in a row, from 3% to 0.68% in September 2026.

  2. Estimated monthly branded searches for Neutrogena worldwide rose 21% over 12 measured months, from 92.9K to 112K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Blue Lizard’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Lizard

1 branded search term

  • blue lizard sunscreen

Neutrogena

3 branded search terms

  • neutrogena sunblock
  • neutrogena sunscreen
  • neutrogena suntan lotion

How the Brand Demand Index is measured

Other head-to-heads among sun cream brands

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