Blue Lizard vs Neutrogena:Which is more popular?
In September 2026, Neutrogena had more branded searches than Blue Lizard among sun cream brands worldwide. Neutrogena had about 112,000 branded searches, while Blue Lizard had 27,100. Neutrogena made up 2.8% of all sun cream brand searches we track, and Blue Lizard accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about sun cream brands, Blue Lizard and Neutrogena each appeared in three of the five answers. Neutrogena was mentioned before Blue Lizard in three out of four answers.
Who do people search for more?
Neutrogena, about 4 searches for every 1 for Blue Lizard
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Neutrogena, named ahead of Blue Lizard in 3 of 4 answers
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Top sun cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blue Lizard and Neutrogena were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Neutrogena was listed before Blue Lizard in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
La Roche-Posay1st
Eucerin2nd
EltaMD3rd
Neutrogena4th
Blue Lizard5th
Nivea–
COSRX–
Childs Farm–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eucerin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blue Lizard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sun cream brands
5 answers
Asked ChatGPT
“Which sun cream brand should I buy?”
Asked ChatGPT
“What are the best sun cream brands?”
Asked ChatGPT
“What's the best sun cream brand for sensitive skin?”
Searched Google, AI Overview
“sun cream brands”
Searched Google, AI Overview
“sun cream for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Blue Lizard or Neutrogena more popular in search?
This chart shows how often people search Google for Blue Lizard and Neutrogena by name. Each line represents a brand's share of searches for all eight sun cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Neutrogena, Blue Lizard. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Nivea | Eucerin | COSRX | Neutrogena | EltaMD | Blue Lizard | Childs Farm |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 21.7% | 17.7% | 7.9% | 2.4% | 1.6% | 0.26% | 0.26% |
| Nov 2025 | 48.1% | 22.6% | 17.7% | 7.9% | 2% | 1.3% | 0.17% | 0.26% |
| Dec 2025 | 51.7% | 20.5% | 15.5% | 8.5% | 2.1% | 1.1% | 0.23% | 0.23% |
| Jan 2026 | 50.1% | 22.6% | 15.1% | 8.2% | 2.1% | 1.4% | 0.33% | 0.27% |
| Feb 2026 | 52.5% | 19.9% | 15.8% | 7.1% | 2.7% | 1.4% | 0.35% | 0.23% |
| Mar 2026 | 53.8% | 16.7% | 16.2% | 7.2% | 3.3% | 1.8% | 0.8% | 0.24% |
| Apr 2026 | 53.7% | 16.7% | 16.1% | 7.2% | 3.3% | 1.8% | 0.97% | 0.24% |
| May 2026 | 53.3% | 16.5% | 16% | 7.2% | 3.3% | 1.8% | 1.8% | 0.24% |
| Jun 2026 | 50.4% | 18.6% | 15.1% | 6.8% | 3.8% | 2% | 3% | 0.22% |
| Jul 2026 | 48.4% | 23.7% | 14.5% | 6.5% | 3% | 1.6% | 2% | 0.21% |
| Aug 2026 | 50.7% | 22% | 15.2% | 6.8% | 2.6% | 1.4% | 1.1% | 0.22% |
| Sep 2026 | 46.2% | 23.9% | 17% | 7.6% | 2.8% | 1.5% | 0.68% | 0.25% |
How has the Blue Lizard and Neutrogena comparison changed over the last 12 months?
3 findings
- Neutrogena was ahead of Blue Lizard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue Lizard’s share of searches among sun cream brands worldwide moved from 0.26% to 0.68%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
- Across the 12 months ending September 2026, Neutrogena’s share of searches among sun cream brands worldwide moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 92.9K to 112K.
How did search popularity change for sun cream brands worldwide in September 2026?
2 changes

Blue Lizard’s share of searches among sun cream brands worldwide has lost ground for 3 months in a row, from 3% to 0.68% in September 2026.

Estimated monthly branded searches for Neutrogena worldwide rose 21% over 12 measured months, from 92.9K to 112K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Blue Lizard’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Lizard
1 branded search term
- blue lizard sunscreen
Neutrogena
3 branded search terms
- neutrogena sunblock
- neutrogena sunscreen
- neutrogena suntan lotion
Other head-to-heads among sun cream brands

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