Brandwave

How popular isIsntree?

In October 2026, people searched for Isntree by name about 18,100 times worldwide, a 22.3% increase from the previous year. These searches made up 2.6% of all global Korean sunscreen brand searches, placing Isntree seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about Korean sunscreen brands, Isntree appeared in three of the five answers and was the fourth most recommended of the 11.

Search and AI answers in October 2026

Isntree is the seventh most searched of 11 competitors and the fourth most recommended in the AI answers we collected.

  1. Beauty of JoseonShare of searches 64.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Round LabShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. SKIN1004Share of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. AnuaShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. IsntreeShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top Korean sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Isntree was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Isntree is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beauty of Joseon1st
  2. SKIN10042nd
  3. Round Lab3rd
  4. Isntree4th
  5. COSRX5th
  6. haruharu wonder6th
  7. Torriden7th
  8. Anua–
  9. Purito Seoul–
  10. MISSHA–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SKIN10044 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isntree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • haruharu wonder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Torriden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anua0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purito Seoul0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MISSHA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about Korean sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Isntree compared with other Korean sunscreen brands worldwide?

Isntree against Korean sunscreen brands worldwide, by month

Share of searches by month for Beauty of Joseon, Round Lab, SKIN1004, Anua, COSRX, haruharu wonder, Isntree. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonRound LabSKIN1004AnuaCOSRXharuharu wonderIsntreePurito SeoulMISSHAAXIS-YTorriden
Nov 202564.1%8.6%10.5%2.6%3.9%2.6%3.2%1.7%1.4%0.94%0.51%
Dec 202560.9%10%10%3%4.5%3%3.7%1.6%1.6%1.1%0.59%
Jan 202662.8%8.4%10.3%3.1%4.6%3.1%3.1%1.7%1.4%0.92%0.6%
Feb 202662.6%10.3%8.4%3.1%4.6%3.1%3.1%1.7%1.7%0.91%0.6%
Mar 202660.2%9.9%9.9%3.6%4.4%3%3.6%2%1.6%1.1%0.72%
Apr 202660%9.9%9.9%3.6%4.4%3%3.6%2%1.6%1.1%1.1%
May 202659%9.7%9.7%4.3%5.3%2.9%2.9%1.9%1.6%1.1%1.6%
Jun 202660.2%9.9%9.9%4.4%4.4%3%2.4%2%1.3%1.1%1.3%
Jul 202657.3%11.5%9.4%5.2%4.2%3.5%2.8%2.3%1.5%1.3%1%
Aug 202659.3%9.7%9.7%4.4%5.3%2.9%2.9%1.9%1.6%1.1%1.1%
Sep 202662.7%10.3%8.4%3.8%4.6%2.5%2.5%1.7%1.4%0.92%1.1%
Oct 202664.4%8.7%8.7%3.9%3.9%3.2%2.6%1.7%1.2%0.94%0.94%

  1. 1.Beauty of Joseon

    64.4%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +1.7 points.

  2. 2.Round Lab

    8.7%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.SKIN1004

    8.7%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Anua

    3.9%

    Moved from 5th to 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  5. 5.COSRX

    3.9%

    Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.haruharu wonder

    3.2%

    Held 6th. 22.2K estimated branded searches, +50% vs prior month. Share +0.7 points.

  7. 7.Isntree

    2.6%

    Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Purito Seoul

    1.7%

    Held 8th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  9. 9.MISSHA

    1.2%

    Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.AXIS-Y

    0.94%

    Moved from 11th to 10th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  11. 11.Torriden

    0.94%

    Moved from 10th to 11th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

Beauty of Joseon, Round Lab and 2 other brands sell other things too, so only their searches that name this product count here, like “beauty of joseon sunscreen”.

Compare popularity between Isntree and its closest rivals

Every comparison with Isntree

10 comparisons

How has branded search demand for Isntree changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Isntree worldwide rose from 14.8K to 18.1K.
  • Across the 12 months ending October 2026, Isntree’s share of searches among Korean sunscreen brands worldwide decreased from 3.2% to 2.6%.
  • Across the 12 months ending October 2026, Isntree’s share of searches among Korean sunscreen brands worldwide peaked at 3.7% in December 2025 and was lowest at 2.4% in June 2026.
  • Across the 12 months ending October 2026, Isntree fell from 5th to 7th among Korean sunscreen brands worldwide.

How did search popularity change for Korean sunscreen brands worldwide in October 2026?

6 changes

  1. In October 2026, Beauty of Joseon gained share of searches among Korean sunscreen brands worldwide, from 62.7% to 64.4%.

  2. In October 2026, haruharu wonder gained share of searches among Korean sunscreen brands worldwide, from 2.5% to 3.2%.

  3. In October 2026, Round Lab lost share of searches among Korean sunscreen brands worldwide, from 10.3% to 8.7%.

  4. In October 2026, COSRX lost share of searches among Korean sunscreen brands worldwide, from 4.6% to 3.9%.

  5. In October 2026, Anua rose from 5th to 4th among Korean sunscreen brands worldwide.

  6. In October 2026, AXIS-Y rose from 11th to 10th among Korean sunscreen brands worldwide.

How are Isntree’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Isntree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • isntree sunscreen

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How the Brand Demand Index is measured

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