haruharu wonder vs Isntree:Which is more popular?
In October 2026, haruharu wonder had more branded searches than Isntree among Korean sunscreen brands worldwide. haruharu wonder had about 22,200 branded searches, while Isntree had 18,100. haruharu wonder made up 3.2% of all Korean sunscreen brand searches we track, and Isntree accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about Korean sunscreen brands, Isntree appeared in three of the five answers and haruharu wonder in one. Isntree was mentioned before haruharu wonder in three out of four answers that named either.
Who do people search for more?
haruharu wonder, about 23% more searches than Isntree
Who does AI mention more?
Isntree, mentioned in 3 of 5 answers, haruharu wonder in 1
Who does AI recommend more?
Isntree, named ahead of haruharu wonder in 3 of 4 answers
Follow haruharu wonder vs Isntree and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Korean sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Isntree was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. haruharu wonder was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Isntree was listed before haruharu wonder in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Beauty of Joseon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SKIN10044 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Round Lab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Isntree3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- haruharu wonder1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Torriden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anua0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Purito Seoul0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MISSHA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Korean sunscreen brands
5 answers
Asked ChatGPT
“Which Korean sunscreen should I buy?”
Asked ChatGPT
“What are the best Korean sunscreen brands?”
Asked ChatGPT
“What's the best Korean sunscreen for oily skin?”
Searched Google, AI Overview
“korean sunscreen”
Searched Google, AI Overview
“best korean sunscreen”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is haruharu wonder or Isntree more popular in search?
This chart shows how often people search Google for haruharu wonder and Isntree by name. Each line represents a brand's share of searches for all 11 Korean sunscreen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for haruharu wonder, Isntree. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | Round Lab | SKIN1004 | Anua | COSRX | haruharu wonder | Isntree | Purito Seoul | MISSHA | AXIS-Y | Torriden |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 64.1% | 8.6% | 10.5% | 2.6% | 3.9% | 2.6% | 3.2% | 1.7% | 1.4% | 0.94% | 0.51% |
| Dec 2025 | 60.9% | 10% | 10% | 3% | 4.5% | 3% | 3.7% | 1.6% | 1.6% | 1.1% | 0.59% |
| Jan 2026 | 62.8% | 8.4% | 10.3% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.92% | 0.6% |
| Feb 2026 | 62.6% | 10.3% | 8.4% | 3.1% | 4.6% | 3.1% | 3.1% | 1.7% | 1.7% | 0.91% | 0.6% |
| Mar 2026 | 60.2% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 0.72% |
| Apr 2026 | 60% | 9.9% | 9.9% | 3.6% | 4.4% | 3% | 3.6% | 2% | 1.6% | 1.1% | 1.1% |
| May 2026 | 59% | 9.7% | 9.7% | 4.3% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.6% |
| Jun 2026 | 60.2% | 9.9% | 9.9% | 4.4% | 4.4% | 3% | 2.4% | 2% | 1.3% | 1.1% | 1.3% |
| Jul 2026 | 57.3% | 11.5% | 9.4% | 5.2% | 4.2% | 3.5% | 2.8% | 2.3% | 1.5% | 1.3% | 1% |
| Aug 2026 | 59.3% | 9.7% | 9.7% | 4.4% | 5.3% | 2.9% | 2.9% | 1.9% | 1.6% | 1.1% | 1.1% |
| Sep 2026 | 62.7% | 10.3% | 8.4% | 3.8% | 4.6% | 2.5% | 2.5% | 1.7% | 1.4% | 0.92% | 1.1% |
| Oct 2026 | 64.4% | 8.7% | 8.7% | 3.9% | 3.9% | 3.2% | 2.6% | 1.7% | 1.2% | 0.94% | 0.94% |
How has branded search for haruharu wonder and Isntree changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: haruharu wonder took it in June 2026.
- Across the 12 months ending October 2026, haruharu wonder’s share of searches among Korean sunscreen brands worldwide moved from 2.6% to 3.2%, and its estimated monthly branded searches moved from 12.1K to 22.2K.
- Across the 12 months ending October 2026, Isntree’s share of searches among Korean sunscreen brands worldwide moved from 3.2% to 2.6%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for Korean sunscreen brands worldwide in October 2026?
2 changes
In October 2026, haruharu wonder gained share of searches among Korean sunscreen brands worldwide, from 2.5% to 3.2%.
Estimated monthly branded searches for Isntree worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in October 2026.
How are haruharu wonder’s and Isntree’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using haruharu wonder’s and Isntree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
haruharu wonder
1 branded search term
- haruharu wonder sunscreen
Isntree
1 branded search term
- isntree sunscreen
Other head-to-heads among Korean sunscreen brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.