Anua vs Laneige:Which is searched more?
In September 2026, Laneige had more branded searches than Anua among face toner brands worldwide. Laneige was estimated to have 450K branded searches compared to Anua’s 110K, and held a 19% Share of Search versus Anua’s 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Anua or Laneige?
Compare the face toner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Laneige, Anua. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauty of Joseon | Laneige | COSRX | Innisfree | Anua | Round Lab | Thayers | Essano |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 24.6% | 18.4% | 11% | 4.2% | 3.4% | 2.6% | 0.24% |
| Nov 2025 | 37.1% | 27.1% | 16.2% | 9.9% | 4.4% | 3% | 2.1% | 0.18% |
| Dec 2025 | 33% | 29.4% | 18.3% | 8.8% | 4.8% | 3.3% | 2.2% | 0.19% |
| Jan 2026 | 39.7% | 23.6% | 17.6% | 8.6% | 4.9% | 3.2% | 2.2% | 0.15% |
| Feb 2026 | 39.7% | 22.4% | 16.8% | 10% | 4.6% | 3.8% | 2.6% | 0.15% |
| Mar 2026 | 42.9% | 19.8% | 17.9% | 8.8% | 4.1% | 4.1% | 2.3% | 0.16% |
| Apr 2026 | 46.2% | 16.3% | 18.1% | 8.9% | 4.1% | 4.1% | 2.3% | 0.16% |
| May 2026 | 46.2% | 16.3% | 18.5% | 8.9% | 3.5% | 4.1% | 2.3% | 0.24% |
| Jun 2026 | 50% | 14.4% | 16.4% | 7.9% | 4.3% | 4.4% | 2.5% | 0.17% |
| Jul 2026 | 44.1% | 19% | 17% | 8.5% | 3.9% | 4.7% | 2.6% | 0.19% |
| Aug 2026 | 43.7% | 18.8% | 17.1% | 8.4% | 4.6% | 4.7% | 2.6% | 0.18% |
| Sep 2026 | 44.1% | 19% | 17% | 8.5% | 4.6% | 3.9% | 2.6% | 0.19% |
How has the Anua and Laneige comparison changed over the last 12 months?
3 findings
- Laneige was ahead of Anua in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anua’s estimated Share of Search among face toner brands worldwide moved from 4.2% to 4.6%, and its estimated monthly branded searches moved from 93.4K to 110K.
- Across the 12 months ending September 2026, Laneige’s estimated Share of Search among face toner brands worldwide moved from 24.6% to 19%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for face toner brands worldwide in September 2026?
2 changes
In September 2026, Anua rose from 6th to 5th among face toner brands worldwide.
Estimated monthly branded searches for Laneige worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Other head-to-heads among face toner brands
Beauty of Joseon vs Laneige: compare search popularity
Beauty of Joseon vs COSRX: compare search popularity
Beauty of Joseon vs Innisfree: compare search popularity- Beauty of Joseon vs Anua: compare search popularity
- Laneige vs COSRX: compare search popularity
- Laneige vs Innisfree: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Anua’s and Laneige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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