Innisfree vs Laneige:Which is searched more?
In September 2026, Laneige had more branded searches than Innisfree among face toner brands worldwide. Laneige was estimated to have 450K branded searches compared to Innisfree’s 201K, and held a 25% Share of Search versus Innisfree’s 11.2%. These are worldwide searches for English-language branded terms.
Follow Innisfree vs Laneige and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Innisfree or Laneige?
Compare the face toner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Laneige, Innisfree. The figures are in the table below the chart.
View monthly share of search table
| Month | Beauty of Joseon | Laneige | COSRX | Innisfree | Round Lab | Thayers | Anua | Essano |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.5% | 16.7% | 13.6% | 4.1% | 3.2% | 1% | 0.3% |
| Nov 2025 | 33% | 33% | 14.7% | 12.1% | 3.6% | 2.5% | 0.89% | 0.22% |
| Dec 2025 | 29.4% | 35.9% | 16.1% | 10.7% | 4% | 2.7% | 0.97% | 0.24% |
| Jan 2026 | 35.9% | 29.3% | 16% | 10.7% | 3.9% | 2.7% | 1.2% | 0.19% |
| Feb 2026 | 34.5% | 28.2% | 15.4% | 12.6% | 4.6% | 3.2% | 1.1% | 0.18% |
| Mar 2026 | 37.6% | 25.2% | 16.8% | 11.3% | 5% | 2.9% | 1% | 0.2% |
| Apr 2026 | 39.4% | 21.6% | 17.6% | 11.8% | 5.3% | 3% | 1.1% | 0.21% |
| May 2026 | 39.4% | 21.5% | 17.6% | 11.8% | 5.3% | 3% | 1.1% | 0.32% |
| Jun 2026 | 43.6% | 19.5% | 15.9% | 10.6% | 5.8% | 3.3% | 0.96% | 0.23% |
| Jul 2026 | 37% | 24.7% | 16.5% | 11% | 6% | 3.4% | 0.99% | 0.24% |
| Aug 2026 | 37% | 24.7% | 16.5% | 11% | 6% | 3.4% | 0.99% | 0.24% |
| Sep 2026 | 37.4% | 25% | 16.7% | 11.2% | 5% | 3.5% | 1% | 0.24% |
How has the Innisfree and Laneige comparison changed over the last 12 months?
3 findings
- Laneige was ahead of Innisfree in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Innisfree’s estimated Share of Search among face toner brands worldwide moved from 13.6% to 11.2%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Laneige’s estimated Share of Search among face toner brands worldwide moved from 30.5% to 25%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for face toner brands worldwide in September 2026?
2 changes
Other head-to-heads among face toner brands
Beauty of Joseon vs Laneige: compare search popularity
Beauty of Joseon vs COSRX: compare search popularity
Beauty of Joseon vs Innisfree: compare search popularity
Beauty of Joseon vs Round Lab: compare search popularity- Laneige vs COSRX: compare search popularity
- Laneige vs Round Lab: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Innisfree’s and Laneige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.