Avène vs Paula's Choice:Which is more popular?
In September 2026, Paula's Choice had more branded searches than Avène among skincare brands worldwide. Paula's Choice had about 436,000 branded searches, while Avène had 246,000. Paula's Choice made up 3.1% of all skincare brand searches we track, and Avène accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about skincare brands, Avène and Paula's Choice each appeared in two of the five answers. Paula's Choice was mentioned before Avène in two out of three answers that named either.
Who do people search for more?
Paula's Choice, about 77% more searches than Avène
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Paula's Choice, named ahead of Avène in 2 of 3 answers
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Avène was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Paula's Choice was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Paula's Choice was listed before Avène in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I buy?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What's the best skincare brand for sensitive skin?”
Searched Google, AI Overview
“skincare brands”
Searched Google, AI Overview
“skin care for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Avène or Paula's Choice more popular in search?
This chart shows how often people search Google for Avène and Paula's Choice by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Paula's Choice, Avène. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cetaphil | CeraVe | La Roche-Posay | The Ordinary | Neutrogena | Beauty of Joseon | Clinique | Bioderma | Kiehl's | Laneige | SkinCeuticals | Paula's Choice | Medik8 | COSRX | Avène |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.2% | 15.5% | 12.5% | 8.3% | 7% | 3.7% | 5.6% | 3.7% | 4.6% | 3.7% | 3.1% | 3.8% | 2% | 2% | 2% |
| Nov 2025 | 12.7% | 12.5% | 11.9% | 11.2% | 5.4% | 4.4% | 6.5% | 3.6% | 6.5% | 4.4% | 2.9% | 3.5% | 2.4% | 2% | 2% |
| Dec 2025 | 13.2% | 14.4% | 13.6% | 8.9% | 6.6% | 4.1% | 6.1% | 3.3% | 5% | 5% | 2.7% | 3.3% | 1.8% | 2.2% | 1.8% |
| Jan 2026 | 14.3% | 14.3% | 13.4% | 8.9% | 6.5% | 4.9% | 4.9% | 4% | 4% | 4% | 2.7% | 3.3% | 2.2% | 2.2% | 2.2% |
| Feb 2026 | 14% | 15.3% | 15% | 8.3% | 7% | 4.5% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 3.6% | 2% | 2% | 2% |
| Mar 2026 | 12.9% | 13.8% | 16.2% | 8.8% | 6.9% | 4.9% | 4.9% | 4% | 4% | 3.2% | 3.2% | 3.2% | 2.2% | 2.2% | 2.2% |
| Apr 2026 | 13% | 14% | 16.3% | 10.5% | 6.9% | 4.9% | 4.9% | 4% | 3.3% | 2.7% | 2.7% | 3.3% | 2.2% | 2.2% | 2.2% |
| May 2026 | 12.2% | 14.3% | 17% | 9% | 7.2% | 5.1% | 5.1% | 4.2% | 3.4% | 2.8% | 2.8% | 3.3% | 1.9% | 2.3% | 2.3% |
| Jun 2026 | 13.3% | 15.2% | 15.2% | 9.7% | 6.7% | 5.6% | 4.6% | 3.7% | 3.7% | 2.5% | 3.1% | 3% | 2% | 2% | 2% |
| Jul 2026 | 14.3% | 15.3% | 15.3% | 9.7% | 6.6% | 4.6% | 4.6% | 3.8% | 3.1% | 3.1% | 3.1% | 3% | 2.5% | 2.1% | 2.1% |
| Aug 2026 | 13.7% | 15.1% | 14.7% | 9.3% | 7.7% | 4.4% | 4.4% | 3.6% | 3.6% | 3% | 3% | 3.5% | 2.4% | 2% | 2% |
| Sep 2026 | 14.7% | 13.8% | 13.2% | 10.2% | 6.7% | 4.8% | 4.8% | 4% | 4% | 3.2% | 3.2% | 3.1% | 2.6% | 2.2% | 1.8% |
How has the Avène and Paula's Choice comparison changed over the last 12 months?
3 findings
- Paula's Choice was ahead of Avène in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avène’s share of searches among skincare brands worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Paula's Choice’s share of searches among skincare brands worldwide moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 552K to 436K.
How did search popularity change for skincare brands worldwide in September 2026?
2 changes
In September 2026, Paula's Choice fell from 10th to 12th among skincare brands worldwide.
In September 2026, Avène fell from 14th to 15th among skincare brands worldwide.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Avène’s and Paula's Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avène
1 branded search term
- avene
Paula's Choice
6 branded search terms
- paula s choice
- paula's choice
- paula's choice serum
- paula's choice skincare
- paula'schoice
- paulas choice bha
Other head-to-heads among skincare brands
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