La Roche-Posay vs The Ordinary:Which is searched more?
In August 2026, La Roche-Posay had more branded searches than The Ordinary among retinol serums worldwide. La Roche-Posay was estimated to have 2.2M branded searches compared to The Ordinary’s 1.4M, and held a 44.6% Share of Search versus The Ordinary’s 28.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, La Roche-Posay or The Ordinary?
Compare the retinol serums people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Roche-Posay, The Ordinary. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | The Ordinary |
|---|---|---|
| Oct 2025 | 41.7% | 27.9% |
| Nov 2025 | 37.1% | 35.1% |
| Dec 2025 | 44.4% | 29.3% |
| Jan 2026 | 43.8% | 28.9% |
| Feb 2026 | 46.8% | 25.7% |
| Mar 2026 | 47.7% | 26.1% |
| Apr 2026 | 46.4% | 30% |
| May 2026 | 49.9% | 26.4% |
| Jun 2026 | 46% | 29.3% |
| Jul 2026 | 45.3% | 28.8% |
| Aug 2026 | 44.6% | 28.2% |
| Sep 2026 | — | — |
How has the La Roche-Posay and The Ordinary comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of The Ordinary in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among retinol serums worldwide moved from 41.7% to 44.6%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among retinol serums worldwide moved from 27.9% to 28.2%, and its estimated monthly branded searches moved from 1.2M to 1.4M.
How did search popularity change for retinol serums worldwide in August 2026?
2 changes
In August 2026, La Roche-Posay lost estimated Share of Search among retinol serums worldwide, from 45.3% to 44.6%.
In August 2026, The Ordinary lost estimated Share of Search among retinol serums worldwide, from 28.8% to 28.2%.
How each brand is measured
Brandwave collects information about searches that people make online using La Roche-Posay’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Roche-Posay
1 branded search term
- la roche posay
The Ordinary
6 branded search terms
- serum the ordinary
- skincare the ordinary
- the ordinary
- the ordinary niacinamide
- the ordinary retinol
- theordinary com
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