Brandwave

Maelove vs The Ordinary:Which is more popular?

In September 2026, The Ordinary had more branded searches than Maelove among vitamin C serum brands worldwide. The Ordinary had about 18,100 branded searches, while Maelove had 6,600. The Ordinary made up 6.8% of all vitamin C serum brand searches we track, and Maelove accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about vitamin C serum brands, neither Maelove nor The Ordinary appeared in any of the four answers.

Among vitamin C serum brands worldwide in September 2026

Who do people search for more?

The Ordinary, about 3 searches for every 1 for Maelove

The Ordinary 18.1K searchesMaelove 6.6K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Maelove in 0 of 4The Ordinary in 0 of 4

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Top vitamin C serum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Maelove nor The Ordinary showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SkinCeuticals1st
  2. Timeless Skin Care2nd
  3. Naturium3rd
  4. CeraVe4th
  5. La Roche-Posay5th
  6. Paula's Choice6th
  7. Sunday Riley7th
  8. The Ordinary–
  9. Olay–
  10. +1 more
  11. Maelove–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SkinCeuticals3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Timeless Skin Care3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • La Roche-Posay3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CeraVe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Naturium2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Paula's Choice1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunday Riley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Ordinary0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Olay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maelove0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about vitamin C serum brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Maelove or The Ordinary more popular in search?

This chart shows how often people search Google for Maelove and The Ordinary by name. Each line represents a brand's share of searches for all 12 vitamin C serum brands we track, month by month, from English-language searches worldwide.

Maelove and The Ordinary among vitamin C serum brands worldwide, by month

Share of searches by month for The Ordinary, Maelove. The figures are in the table below the chart.

View monthly share of searches table
MonthSkinCeuticalsTimeless Skin CareCeraVeLa Roche-PosayThe OrdinaryOlayPaula's ChoiceNaturiumDrunk ElephantMaeloveSunday RileyTruSkin
Oct 202535.9%16.6%7.4%9.1%7.4%6.1%5.5%5%2.2%1.8%1.2%1.8%
Nov 202541.1%16.5%6%7.4%7.4%4.9%5.5%4%2.2%2.7%1.2%1.2%
Dec 202534.6%23.9%4.8%8.8%7.1%4.8%5.4%3.9%2.1%2.1%1.4%1.1%
Jan 202632.6%21%7.7%7.7%7.7%5.1%5.7%5.1%1.9%2.8%1%1.5%
Feb 202637.1%18.2%8.1%8.1%8.1%4.4%5%4.4%2%2%0.88%1.6%
Mar 202635.1%22.7%6.8%8.3%6.8%4.5%5.4%3.7%2.5%2%0.89%1.3%
Apr 202634.6%22.4%8.2%8.2%6.7%4.5%5.3%3.7%2.4%2%0.73%1.3%
May 202637.5%19.8%7.3%7.3%7.3%4%5.6%4%3.2%2.2%0.79%1.2%
Jun 202638.3%21.6%5.3%6.5%6.5%4.3%5.2%3.5%3.5%3.5%0.68%1%
Jul 202638.7%21.9%5.3%6.5%6.5%4.4%5.2%4.4%2.9%2.4%0.69%1%
Aug 202638.6%21.8%5.3%6.5%6.5%5.3%5.2%3.6%2.9%2.4%0.86%1%
Sep 202635%22.7%6.8%6.8%6.8%5.5%5.4%3.7%3%2.5%0.9%0.9%

How has the Maelove and The Ordinary comparison changed over the last 12 months?

3 findings

How did search popularity change for vitamin C serum brands worldwide in September 2026?

2 changes

  1. In September 2026, CeraVe overtook La Roche-Posay and The Ordinary to rank 3rd among vitamin C serum brands worldwide, with 6.8% of the searches.

  2. Estimated monthly branded searches for Maelove worldwide rose 50% over 12 measured months, from 4.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Maelove’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maelove

1 branded search term

  • maelove vitamin c

The Ordinary

1 branded search term

  • the ordinary vitamin c

How the Brand Demand Index is measured

Other head-to-heads among vitamin C serum brands

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