The Ordinary vs Vegamour:Which is more popular?
In September 2026, The Ordinary had more branded searches than Vegamour among lash serum brands worldwide. The Ordinary had about 33,100 branded searches, while Vegamour had 2,400. The Ordinary made up 9.2% of all lash serum brand searches we track, and Vegamour accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about lash serum brands, The Ordinary appeared in four of the five answers and Vegamour in two. The Ordinary was mentioned before Vegamour in two out of three answers.
Who do people search for more?
The Ordinary, about 14 searches for every 1 for Vegamour
Who does AI mention more?
The Ordinary, mentioned in 4 of 5 answers, Vegamour in 2
Who does AI recommend more?
The Ordinary, named ahead of Vegamour in 2 of 3 answers
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Top lash serum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Ordinary was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vegamour was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Ordinary was listed before Vegamour in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GrandeLASH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- The Ordinary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Latisse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RevitaLash2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vegamour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Olaplex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Babe Lash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xlash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RapidLash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neulash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lash serum brands
5 answers
Asked ChatGPT
“Which lash serum brand should I buy?”
Asked ChatGPT
“What are the best lash serum brands?”
Asked ChatGPT
“What's the best lash serum brand for sensitive eyes?”
Searched Google, AI Overview
“lash serum”
Searched Google, AI Overview
“eyelash growth serum”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is The Ordinary or Vegamour more popular in search?
This chart shows how often people search Google for The Ordinary and Vegamour by name. Each line represents a brand's share of searches for all 11 lash serum brands we track, month by month, from English-language searches worldwide.
Share of searches by month for The Ordinary, Vegamour. The figures are in the table below the chart.
View monthly share of searches table
| Month | RevitaLash | Babe Lash | Latisse | GrandeLASH | The Ordinary | Xlash | RapidLash | Vegamour | Neulash | Olaplex | Lashfood |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 27% | 18.2% | 14.9% | 8.1% | 6.7% | 1.6% | 0.59% | 0.39% | 0.18% | 0.22% |
| Nov 2025 | 22.5% | 27.6% | 15.1% | 15.1% | 6.8% | 10.1% | 1.4% | 0.59% | 0.39% | 0.2% | 0.18% |
| Dec 2025 | 23.9% | 29.3% | 16.1% | 13.1% | 7.2% | 7.2% | 1.4% | 0.78% | 0.41% | 0.41% | 0.19% |
| Jan 2026 | 25.3% | 20.8% | 20.8% | 13.9% | 7.6% | 7.6% | 1.9% | 0.83% | 0.44% | 0.55% | 0.23% |
| Feb 2026 | 28.1% | 18.9% | 23.1% | 12.7% | 6.9% | 6.9% | 1.7% | 0.74% | 0.41% | 0.26% | 0.18% |
| Mar 2026 | 25.8% | 21.2% | 21.2% | 14.2% | 6.3% | 7.8% | 1.9% | 0.68% | 0.45% | 0.37% | 0.17% |
| Apr 2026 | 30.4% | 16.7% | 20.4% | 13.7% | 7.5% | 7.5% | 1.8% | 0.99% | 0.52% | 0.36% | 0.2% |
| May 2026 | 24.8% | 16.6% | 24.8% | 13.6% | 7.4% | 9.1% | 1.8% | 0.8% | 0.52% | 0.36% | 0.2% |
| Jun 2026 | 26.8% | 17.9% | 26.8% | 12% | 6.6% | 6.6% | 1.6% | 0.71% | 0.56% | 0.3% | 0.17% |
| Jul 2026 | 24.6% | 20.1% | 24.6% | 13.5% | 7.4% | 6% | 1.8% | 0.79% | 0.52% | 0.44% | 0.16% |
| Aug 2026 | 23.5% | 19.2% | 23.5% | 12.9% | 8.6% | 8.6% | 2.1% | 0.62% | 0.42% | 0.49% | 0.12% |
| Sep 2026 | 25.1% | 20.5% | 20.5% | 13.7% | 9.2% | 7.5% | 1.8% | 0.67% | 0.44% | 0.44% | 0.11% |
How has the The Ordinary and Vegamour comparison changed over the last 12 months?
3 findings
- The Ordinary was ahead of Vegamour in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among lash serum brands worldwide moved from 8.1% to 9.2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Vegamour’s share of searches among lash serum brands worldwide moved from 0.59% to 0.67%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for lash serum brands worldwide in September 2026?
1 change
In September 2026, The Ordinary gained share of searches among lash serum brands worldwide, from 8.6% to 9.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Ordinary’s and Vegamour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Ordinary
1 branded search term
- the ordinary lash serum
Vegamour
1 branded search term
- vegamour lash serum
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