Kiehl's vs The Ordinary:Which is more popular by branded search?
In August 2026, The Ordinary had more branded searches than Kiehl's among eye creams worldwide. The Ordinary was estimated to have 1.4M branded searches compared to Kiehl's’ 550K, and held a 16.1% Share of Search versus Kiehl's’ 6.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kiehl's or The Ordinary?
Compare the eye creams shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Ordinary, Kiehl's. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | La Roche-Posay | Estée Lauder | The Ordinary | Clinique | Kiehl's |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 19.7% | 26.3% | 13.2% | 8.9% | 7.3% |
| Nov 2025 | 18.5% | 17.5% | 28.5% | 16.5% | 9.5% | 9.5% |
| Dec 2025 | 21.8% | 20.5% | 27.5% | 13.5% | 9.2% | 7.5% |
| Jan 2026 | 24.8% | 23.3% | 20.8% | 15.4% | 8.6% | 7% |
| Feb 2026 | 25.4% | 24.9% | 22.3% | 13.7% | 7.5% | 6.1% |
| Mar 2026 | 22.3% | 26% | 23.2% | 14.3% | 7.8% | 6.4% |
| Apr 2026 | 23% | 26.8% | 19.5% | 17.3% | 8% | 5.4% |
| May 2026 | 23.3% | 27.8% | 20.3% | 14.7% | 8.3% | 5.6% |
| Jun 2026 | 25.5% | 25.5% | 18.7% | 16.3% | 7.7% | 6.3% |
| Jul 2026 | 25.9% | 25.8% | 19% | 16.4% | 7.8% | 5.2% |
| Aug 2026 | 26% | 25.4% | 18.7% | 16.1% | 7.6% | 6.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kiehl's and The Ordinary comparison changed over the last 12 months?
3 findings
- The Ordinary was ahead of Kiehl's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide moved from 7.3% to 6.2%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among eye creams worldwide moved from 13.2% to 16.1%, and its estimated monthly branded searches moved from 1.2M to 1.4M.
How did search popularity change for eye creams worldwide in August 2026?
2 changes
In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 5.2% to 6.2%.
Estimated monthly branded searches for The Ordinary worldwide rose 15.8% over 11 measured months, from 1.2M to 1.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kiehl's’ and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kiehl's
1 branded search term
- kiehls
The Ordinary
6 branded search terms
- serum the ordinary
- skincare the ordinary
- the ordinary
- the ordinary niacinamide
- the ordinary retinol
- theordinary com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.