Brandwave

Antipodes vs The Ordinary:Which is more popular?

In October 2026, The Ordinary had more branded searches than Antipodes among skincare brands worldwide. The Ordinary had about 1.4 million branded searches, while Antipodes had 110,000. The Ordinary made up 9.2% of all skincare brand searches we track, and Antipodes accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about skincare brands, The Ordinary appeared in three of the five answers and Antipodes in none.

Among skincare brands worldwide in October 2026

Who do people search for more?

The Ordinary, about 13 searches for every 1 for Antipodes

The Ordinary 1.4M searchesAntipodes 110K searches

Who does AI mention more?

The Ordinary, mentioned in 3 of 5 answers, Antipodes in 0

The Ordinary in 3 of 5Antipodes in 0 of 5

Who does AI recommend more?

The Ordinary, the only one of the two named

The Ordinary first in 3Antipodes never named

Follow Antipodes vs The Ordinary and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Ordinary was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Antipodes did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. The Ordinary3rd
  4. Paula's Choice4th
  5. Avène5th
  6. Cetaphil6th
  7. SkinCeuticals7th
  8. COSRX8th
  9. Neutrogena–
  10. +6 more
  11. Antipodes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Antipodes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Antipodes or The Ordinary more popular in search?

This chart shows how often people search Google for Antipodes and The Ordinary by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from English-language searches worldwide.

Antipodes and The Ordinary among skincare brands worldwide, by month

Share of searches by month for The Ordinary, Antipodes. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilLa Roche-PosayCeraVeThe OrdinaryNeutrogenaBeauty of JoseonCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8AvèneCOSRXAntipodes
Nov 202512.7%11.9%12.6%11.2%5.4%4.4%6.5%3.6%6.5%4.4%2.9%3.1%2.4%2%2%0.58%
Dec 202513.2%13.6%14.5%9%6.6%4.1%6.1%3.3%5%5%2.7%2.9%1.8%1.8%2.2%0.55%
Jan 202614.3%13.4%14.2%8.8%6.6%4.9%4.9%4%4%4%2.7%2.8%2.2%2.2%2.2%0.54%
Feb 202613.9%15%15.5%8.2%6.9%4.5%4.5%3.7%3.7%3.7%3%3.2%2%2%2%0.6%
Mar 202612.8%16.1%13.9%8.8%6.9%4.8%4.8%3.9%3.9%3.2%3.2%2.9%2.2%2.2%2.2%0.64%
Apr 202612.9%16.2%13.9%10.5%6.8%4.9%4.9%4%3.3%2.7%2.7%3%2.2%2.2%2.2%0.54%
May 202611.7%17%14.5%9%7.2%5.1%5.1%4.2%3.4%2.8%2.8%3.1%1.9%2.3%2.3%0.56%
Jun 202612.8%15.2%15.4%9.7%6.7%5.6%4.6%3.7%3.7%2.5%3.1%2.8%2%2%2%0.61%
Jul 202613.8%15.3%15.3%9.7%6.6%4.6%4.6%3.8%3.1%3.1%3.1%2.8%2.5%2.1%2.1%0.62%
Aug 202613.7%14.7%15.1%9.3%7.7%4.4%4.4%3.6%3.6%3%3%3.2%2.4%2%2%0.6%
Sep 202614.1%13.2%14%10.2%6.7%4.8%4.8%4%4%3.2%3.2%2.9%2.6%1.8%2.2%0.65%
Oct 202617.7%14.4%13%9.2%6.3%4.3%4.3%3.5%3.5%3.5%2.9%2.6%2.4%1.9%1.9%0.71%

How has branded search for Antipodes and The Ordinary changed worldwide over the last 12 months?

3 findings
  • The Ordinary was ahead of Antipodes in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Antipodes’ share of searches among skincare brands worldwide moved from 0.58% to 0.71%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending October 2026, The Ordinary’s share of searches among skincare brands worldwide moved from 11.2% to 9.2%, and its estimated monthly branded searches moved from 2.1M to 1.4M.

How did search popularity change for skincare brands worldwide in October 2026?

1 change

  1. In October 2026, The Ordinary lost share of searches among skincare brands worldwide, from 10.2% to 9.2%.

How are Antipodes’ and The Ordinary’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Antipodes’ and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Antipodes

1 branded search term

  • antipodes

The Ordinary

5 branded search terms

  • serum the ordinary
  • skincare the ordinary
  • the ordinary
  • the ordinary niacinamide
  • the ordinary retinol

How the Brand Demand Index is measured

Other head-to-heads among skincare brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free