Dermalogica vs The Ordinary:Which is more popular?
In September 2026, The Ordinary had more branded searches than Dermalogica among skincare brands worldwide. The Ordinary had about 1.4 million branded searches, while Dermalogica had 246,000. The Ordinary made up 10.2% of all skincare brand searches we track, and Dermalogica accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about skincare brands, The Ordinary appeared in three of the five answers and Dermalogica in one. The Ordinary was mentioned before Dermalogica in every answer that named either.
Who do people search for more?
The Ordinary, about 6 searches for every 1 for Dermalogica
Who does AI mention more?
The Ordinary, mentioned in 3 of 5 answers, Dermalogica in 1
Who does AI recommend more?
The Ordinary, named ahead of Dermalogica in 3 of 3 answers
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Top skincare brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Ordinary was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dermalogica was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Ordinary was listed before Dermalogica in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st
La Roche-Posay2nd- The Ordinary3rd
Paula's Choice4th- Avène5th
Cetaphil6th
Dermalogica7th
SkinCeuticals8th
COSRX9th
Neutrogena–- +6 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dermalogica1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skincare brands
5 answers
Asked ChatGPT
“Which skincare brand should I buy?”
Asked ChatGPT
“What are the best skincare brands?”
Asked ChatGPT
“What's the best skincare brand for sensitive skin?”
Searched Google, AI Overview
“skincare brands”
Searched Google, AI Overview
“skin care for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Dermalogica or The Ordinary more popular in search?
This chart shows how often people search Google for Dermalogica and The Ordinary by name. Each line represents a brand's share of searches for all 22 skincare brands we track, month by month, from English-language searches worldwide.
Share of searches by month for The Ordinary, Dermalogica. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cetaphil | CeraVe | La Roche-Posay | The Ordinary | Neutrogena | Beauty of Joseon | Clinique | Bioderma | Kiehl's | Laneige | SkinCeuticals | Paula's Choice | Medik8 | COSRX | Avène | Dermalogica |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.2% | 15.5% | 12.5% | 8.3% | 7% | 3.7% | 5.6% | 3.7% | 4.6% | 3.7% | 3.1% | 3.8% | 2% | 2% | 2% | 1.7% |
| Nov 2025 | 12.7% | 12.5% | 11.9% | 11.2% | 5.4% | 4.4% | 6.5% | 3.6% | 6.5% | 4.4% | 2.9% | 3.5% | 2.4% | 2% | 2% | 2% |
| Dec 2025 | 13.2% | 14.4% | 13.6% | 8.9% | 6.6% | 4.1% | 6.1% | 3.3% | 5% | 5% | 2.7% | 3.3% | 1.8% | 2.2% | 1.8% | 1.5% |
| Jan 2026 | 14.3% | 14.3% | 13.4% | 8.9% | 6.5% | 4.9% | 4.9% | 4% | 4% | 4% | 2.7% | 3.3% | 2.2% | 2.2% | 2.2% | 1.8% |
| Feb 2026 | 14% | 15.3% | 15% | 8.3% | 7% | 4.5% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 3.6% | 2% | 2% | 2% | 1.7% |
| Mar 2026 | 12.9% | 13.8% | 16.2% | 8.8% | 6.9% | 4.9% | 4.9% | 4% | 4% | 3.2% | 3.2% | 3.2% | 2.2% | 2.2% | 2.2% | 1.8% |
| Apr 2026 | 13% | 14% | 16.3% | 10.5% | 6.9% | 4.9% | 4.9% | 4% | 3.3% | 2.7% | 2.7% | 3.3% | 2.2% | 2.2% | 2.2% | 1.5% |
| May 2026 | 12.2% | 14.3% | 17% | 9% | 7.2% | 5.1% | 5.1% | 4.2% | 3.4% | 2.8% | 2.8% | 3.3% | 1.9% | 2.3% | 2.3% | 1.5% |
| Jun 2026 | 13.3% | 15.2% | 15.2% | 9.7% | 6.7% | 5.6% | 4.6% | 3.7% | 3.7% | 2.5% | 3.1% | 3% | 2% | 2% | 2% | 1.7% |
| Jul 2026 | 14.3% | 15.3% | 15.3% | 9.7% | 6.6% | 4.6% | 4.6% | 3.8% | 3.1% | 3.1% | 3.1% | 3% | 2.5% | 2.1% | 2.1% | 1.4% |
| Aug 2026 | 13.7% | 15.1% | 14.7% | 9.3% | 7.7% | 4.4% | 4.4% | 3.6% | 3.6% | 3% | 3% | 3.5% | 2.4% | 2% | 2% | 1.6% |
| Sep 2026 | 14.7% | 13.8% | 13.2% | 10.2% | 6.7% | 4.8% | 4.8% | 4% | 4% | 3.2% | 3.2% | 3.1% | 2.6% | 2.2% | 1.8% | 1.8% |
How has the Dermalogica and The Ordinary comparison changed over the last 12 months?
3 findings
- The Ordinary was ahead of Dermalogica in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dermalogica’s share of searches among skincare brands worldwide moved from 1.7% to 1.8%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among skincare brands worldwide moved from 8.3% to 10.2%, and its estimated monthly branded searches moved from 1.2M to 1.4M.
How did search popularity change for skincare brands worldwide in September 2026?
1 change
In September 2026, The Ordinary gained share of searches among skincare brands worldwide, from 9.3% to 10.2%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Dermalogica’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dermalogica
1 branded search term
- dermalogica
The Ordinary
5 branded search terms
- serum the ordinary
- skincare the ordinary
- the ordinary
- the ordinary niacinamide
- the ordinary retinol
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