nuud vs SALT & STONE:Which is more popular by branded search?
In August 2026, SALT & STONE had more branded searches than nuud among deodorant and body care brands worldwide. SALT & STONE was estimated to have 459K branded searches compared to nuud’s 12.7K, and held a 29.2% Share of Search versus nuud’s 0.81%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, nuud or SALT & STONE?
Compare consumer deodorant and body care brands through worldwide branded search demand. Figures include each brand's wider product range and do not measure odor protection or clinical performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SALT & STONE, nuud. The figures are in the table below the chart.
View monthly share of search table
| Month | SALT & STONE | Dr. Squatch | Wild | Native | Lume | nuud |
|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 28% | 24.1% | 18.8% | 6.2% | 0.9% |
| Nov 2025 | 28.1% | 33.5% | 18.9% | 14.9% | 3.9% | 0.72% |
| Dec 2025 | 30.9% | 29.8% | 16.2% | 18.3% | 4.2% | 0.62% |
| Jan 2026 | 26.4% | 27.6% | 19.2% | 20.8% | 5% | 0.91% |
| Feb 2026 | 26.8% | 28.9% | 20.1% | 18% | 5.2% | 0.96% |
| Mar 2026 | 25% | 26.7% | 22.2% | 18.1% | 7.2% | 0.87% |
| Apr 2026 | 26.7% | 27.8% | 19% | 18% | 7.7% | 0.9% |
| May 2026 | 25% | 27.1% | 22.1% | 17.5% | 7.3% | 1% |
| Jun 2026 | 26.7% | 23.4% | 22.7% | 18.7% | 7.4% | 1.1% |
| Jul 2026 | 29.2% | 20.8% | 25.1% | 16.9% | 7.1% | 0.97% |
| Aug 2026 | 29.2% | 24.9% | 20.8% | 17.5% | 6.7% | 0.81% |
| Sep 2026 | — | — | — | — | — | — |
How has the nuud and SALT & STONE comparison changed over the last 12 months?
3 findings
- SALT & STONE was ahead of nuud in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, nuud’s estimated Share of Search among deodorant and body care brands worldwide moved from 0.9% to 0.81%, and its estimated monthly branded searches moved from 12.3K to 12.7K.
- Across the 11 months ending August 2026, SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide moved from 22% to 29.2%, and its estimated monthly branded searches moved from 302K to 459K.
How did search popularity change for deodorant and body care brands worldwide in August 2026?
1 change
SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide has gained ground for 3 months in a row, from 25% to 29.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using nuud’s and SALT & STONE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
nuud
3 branded search terms
- nuud anti odorant
- nuud care
- nuud deodorant
SALT & STONE
5 branded search terms
- salt & stone
- salt and stone
- salt and stone body wash
- salt and stone deodorant
- saltandstone
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