Brandwave

How popular isHims in search?

In September 2026, there were an estimated 550K branded searches for Hims worldwide which held steady over the last 12 months. Hims holds 21.1% estimated Share of Search among shampoo and conditioner brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dove38.4%
  2. Aesop31.6%
  3. Hims21.1%
  4. Aveeno8.7%
  5. Aussie0.14%
  6. CHI0.09%
  7. Keeps<0.01%
Hims website (opens in a new tab)

Follow Hims and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which shampoo and conditioner brands compete with Hims?

Hims against shampoo and conditioner brands worldwide, by month

Share of Search by month for Dove, Aesop, Hims, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthDoveAesopHimsAveenoAussieCHIKeeps
Oct 202535.7%35.7%19.7%8.6%0.1%0.1%<0.01%
Nov 202526.2%47.8%17.5%8.3%0.09%0.11%<0.01%
Dec 202525.2%46%20.6%8%0.09%0.09%<0.01%
Jan 202629.8%36.2%24.4%9.5%0.1%0.1%<0.01%
Feb 202632.4%32.4%26.5%8.4%0.11%0.09%<0.01%
Mar 202634.1%34.1%23%8.5%0.12%0.1%<0.01%
Apr 202631.8%31.8%26%10.1%0.11%0.11%<0.01%
May 202636.7%30.2%24.7%8.3%0.11%0.09%<0.01%
Jun 202632.3%32.3%26.4%8.8%0.14%0.09%<0.01%
Jul 202632.3%32.3%26.4%8.8%0.14%0.09%<0.01%
Aug 202638.4%31.6%21.1%8.7%0.14%0.09%<0.01%
Sep 202638.4%31.6%21.1%8.7%0.14%0.09%<0.01%

  1. 1.Dove

    38.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Aesop

    31.6%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hims

    21.1%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Aveeno

    8.7%

    Held 4th. 226K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Aussie

    0.14%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.CHI

    0.09%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Keeps

    <0.01%

    Held 7th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

Compare search popularity between Hims and its closest rivals

Every comparison with Hims

How has branded search demand for Hims changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hims worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Hims’ estimated Share of Search among shampoo and conditioner brands worldwide increased from 19.7% to 21.1%.
  • Across the 12 months ending September 2026, Hims’ estimated Share of Search among shampoo and conditioner brands worldwide peaked at 26.5% in February 2026 and was lowest at 17.5% in November 2025.

How did search popularity change for shampoo and conditioner brands worldwide in September 2026?

  1. Estimated monthly branded searches for Keeps worldwide rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

  2. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  3. Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

  4. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Hims compete?

Hims is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shampoo and conditioner brands3rd of 721.1%Shown above
Online prescription services2nd of 533.3%Show ranking
Online pharmacy services1st of 384.5%Show ranking
Hair growth treatments1st of 691.4%Show ranking

How is Hims measured?

Brandwave collects information about searches that people make online using Hims’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hims

Do you work for Hims? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hims your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free