Maruchan vs Nongshim:Which is searched more?
In September 2026, Maruchan had more branded searches than Nongshim among cup noodles brands worldwide. Maruchan was estimated to have 74K branded searches compared to Nongshim’s 49.5K, and held an 8.3% Share of Search versus Nongshim’s 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maruchan or Nongshim?
Compare the cup noodles brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maruchan, Nongshim. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Indomie | Maruchan | Nongshim | Samyang |
|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 36.9% | 9.1% | 6.1% | 2.7% |
| Nov 2025 | 45.2% | 36.9% | 9.1% | 6.1% | 2.7% |
| Dec 2025 | 45.7% | 37.4% | 9.2% | 5% | 2.8% |
| Jan 2026 | 49.3% | 33% | 9.9% | 5.4% | 2.4% |
| Feb 2026 | 49% | 32.8% | 9.9% | 5.4% | 3% |
| Mar 2026 | 47.7% | 31.9% | 7.9% | 9.6% | 2.9% |
| Apr 2026 | 44.6% | 36.5% | 9% | 7.3% | 2.7% |
| May 2026 | 49.3% | 33% | 9.9% | 5.4% | 2.4% |
| Jun 2026 | 45.2% | 36.9% | 9.1% | 6.1% | 2.7% |
| Jul 2026 | 44.3% | 36.2% | 10.9% | 6% | 2.7% |
| Aug 2026 | 48.4% | 32.4% | 9.7% | 6.5% | 2.9% |
| Sep 2026 | 50.2% | 33.6% | 8.3% | 5.5% | 2.5% |
How has the Maruchan and Nongshim comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Nongshim took it in March 2026, Maruchan took it in April 2026.
- Across the 12 months ending September 2026, Maruchan’s estimated Share of Search among cup noodles brands worldwide moved from 9.1% to 8.3%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Nongshim’s estimated Share of Search among cup noodles brands worldwide moved from 6.1% to 5.5%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for cup noodles brands worldwide in September 2026?
2 changes
In September 2026, Maruchan lost estimated Share of Search among cup noodles brands worldwide, from 9.7% to 8.3%.
In September 2026, Nongshim lost estimated Share of Search among cup noodles brands worldwide, from 6.5% to 5.5%.
Other head-to-heads among cup noodles brands
How each brand is measured
Brandwave collects information about searches that people make online using Maruchan’s and Nongshim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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