Maggi vs Maruchan:Which is more popular?
In September 2026, Maggi had more branded searches than Maruchan among instant noodle brands worldwide. Maggi had about 450,000 branded searches, while Maruchan had 74,000. Maggi made up 42.8% of all instant noodle brand searches we track, and Maruchan accounted for 7%. When we asked ChatGPT and Google AI Overviews about instant noodle brands, Maruchan appeared in two of the five answers and Maggi in none.
Who do people search for more?
Maggi, about 6 searches for every 1 for Maruchan
Who does AI mention more?
Maruchan, mentioned in 2 of 5 answers, Maggi in 0
Who does AI recommend more?
Maruchan, the only one of the two named
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Top instant noodle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maruchan was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Maggi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nongshim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nissin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samyang4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Maruchan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sapporo Ichiban2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- MAMA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maggi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wai Wai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ottogi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about instant noodle brands
5 answers
Asked ChatGPT
“Which instant noodle brand should I buy?”
Asked ChatGPT
“What are the best instant noodle brands?”
Asked ChatGPT
“What's the best instant noodle brand for quick meals?”
Searched Google, AI Overview
“best instant noodles”
Searched Google, AI Overview
“instant noodle brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Maggi or Maruchan more popular in search?
This chart shows how often people search Google for Maggi and Maruchan by name. Each line represents a brand's share of searches for all ten instant noodle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Maggi, Maruchan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maggi | Indomie | Maruchan | Wai Wai | Nongshim | MAMA | Samyang | Nissin | Sapporo Ichiban | Ottogi |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 32.1% | 7.9% | 5.3% | 5.3% | 3.5% | 2.4% | 1.6% | 1.3% | 1.3% |
| Nov 2025 | 39.4% | 32.2% | 7.9% | 5.3% | 5.3% | 3.5% | 2.4% | 1.6% | 1.3% | 1.1% |
| Dec 2025 | 39.8% | 32.5% | 8% | 5.4% | 4.4% | 3.6% | 2.4% | 1.6% | 1.3% | 1.1% |
| Jan 2026 | 43.1% | 28.8% | 8.7% | 4.7% | 4.7% | 3.9% | 2.1% | 1.4% | 1.4% | 1.2% |
| Feb 2026 | 42.8% | 28.6% | 8.6% | 4.7% | 4.7% | 3.9% | 2.6% | 1.7% | 1.2% | 1.2% |
| Mar 2026 | 42.4% | 28.3% | 7% | 4.7% | 8.5% | 3.1% | 2.6% | 1.4% | 1.1% | 0.93% |
| Apr 2026 | 39% | 31.9% | 7.8% | 5.2% | 6.4% | 3.5% | 2.4% | 1.6% | 1% | 1% |
| May 2026 | 43.2% | 28.9% | 8.7% | 5.8% | 4.8% | 3.2% | 2.1% | 1.4% | 0.95% | 0.95% |
| Jun 2026 | 39.5% | 32.3% | 7.9% | 5.3% | 5.3% | 3.6% | 2.4% | 1.6% | 1.1% | 1.1% |
| Jul 2026 | 38.8% | 31.7% | 9.5% | 5.2% | 5.2% | 3.5% | 2.3% | 1.6% | 1% | 1% |
| Aug 2026 | 42% | 28.1% | 8.5% | 5.7% | 5.7% | 3.8% | 2.5% | 1.7% | 1.1% | 0.93% |
| Sep 2026 | 42.8% | 28.6% | 7% | 7% | 4.7% | 3.9% | 2.1% | 1.7% | 1.2% | 0.94% |
How has the Maggi and Maruchan comparison changed over the last 12 months?
3 findings
- Maggi was ahead of Maruchan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands worldwide moved from 39.3% to 42.8%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 12 months ending September 2026, Maruchan’s share of searches among instant noodle brands worldwide moved from 7.9% to 7%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for instant noodle brands worldwide in September 2026?
2 changes
In September 2026, Maggi gained share of searches among instant noodle brands worldwide, from 42% to 42.8%.
In September 2026, Maruchan lost share of searches among instant noodle brands worldwide, from 8.5% to 7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maggi’s and Maruchan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among instant noodle brands
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