How popular isSapporo Ichiban?
In September 2026, people searched for Sapporo Ichiban by name about 12,100 times worldwide, about the same as the previous year. These searches made up 1.2% of all global instant noodle brand searches, placing Sapporo Ichiban ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about instant noodle brands, Sapporo Ichiban appeared in two of the five answers and was the sixth most recommended of the ten.
Sapporo Ichiban is the ninth most searched of 10 competitors and the sixth most recommended in AI answers.
MaggiShare of searches 42.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
IndomieShare of searches 28.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MaruchanShare of searches 7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- Wai WaiShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Sapporo IchibanShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top instant noodle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sapporo Ichiban was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sapporo Ichiban is the sixth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nongshim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nissin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samyang4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Maruchan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sapporo Ichiban2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MAMA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maggi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wai Wai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ottogi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about instant noodle brands
5 answers
Asked ChatGPT
“Which instant noodle brand should I buy?”
Asked ChatGPT
“What are the best instant noodle brands?”
Asked ChatGPT
“What's the best instant noodle brand for quick meals?”
Searched Google, AI Overview
“best instant noodles”
Searched Google, AI Overview
“instant noodle brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which instant noodle brands compete with Sapporo Ichiban?
Share of searches by month for Maggi, Indomie, Maruchan, Wai Wai, Nongshim, MAMA, Samyang, Sapporo Ichiban. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maggi | Indomie | Maruchan | Wai Wai | Nongshim | MAMA | Samyang | Nissin | Sapporo Ichiban | Ottogi |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 32.1% | 7.9% | 5.3% | 5.3% | 3.5% | 2.4% | 1.6% | 1.3% | 1.3% |
| Nov 2025 | 39.4% | 32.2% | 7.9% | 5.3% | 5.3% | 3.5% | 2.4% | 1.6% | 1.3% | 1.1% |
| Dec 2025 | 39.8% | 32.5% | 8% | 5.4% | 4.4% | 3.6% | 2.4% | 1.6% | 1.3% | 1.1% |
| Jan 2026 | 43.1% | 28.8% | 8.7% | 4.7% | 4.7% | 3.9% | 2.1% | 1.4% | 1.4% | 1.2% |
| Feb 2026 | 42.8% | 28.6% | 8.6% | 4.7% | 4.7% | 3.9% | 2.6% | 1.7% | 1.2% | 1.2% |
| Mar 2026 | 42.4% | 28.3% | 7% | 4.7% | 8.5% | 3.1% | 2.6% | 1.4% | 1.1% | 0.93% |
| Apr 2026 | 39% | 31.9% | 7.8% | 5.2% | 6.4% | 3.5% | 2.4% | 1.6% | 1% | 1% |
| May 2026 | 43.2% | 28.9% | 8.7% | 5.8% | 4.8% | 3.2% | 2.1% | 1.4% | 0.95% | 0.95% |
| Jun 2026 | 39.5% | 32.3% | 7.9% | 5.3% | 5.3% | 3.6% | 2.4% | 1.6% | 1.1% | 1.1% |
| Jul 2026 | 38.8% | 31.7% | 9.5% | 5.2% | 5.2% | 3.5% | 2.3% | 1.6% | 1% | 1% |
| Aug 2026 | 42% | 28.1% | 8.5% | 5.7% | 5.7% | 3.8% | 2.5% | 1.7% | 1.1% | 0.93% |
| Sep 2026 | 42.8% | 28.6% | 7% | 7% | 4.7% | 3.9% | 2.1% | 1.7% | 1.2% | 0.94% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.8% | 450K | 0% | +0.8 points | |
| 2, held 2nd | 28.6% | 301K | 0% | +0.5 points | |
| 3, held 3rd | 7% | 74K | -18.2% | -1.4 points | |
| 4, moved from 5th to 4th | 7% | 74K | +22.3% | +1.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.7% | 49.5K | -18.2% | -0.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.9% | 40.5K | 0% | +0.1 points | |
| 7, held 7th | 2.1% | 22.2K | -18.1% | -0.4 points | |
| 8, held 8th | 1.7% | 18.1K | 0% | 0 points | |
| 9, held 9th | 1.2% | 12.1K | 0% | 0 points | |
| 10, held 10th | 0.94% | 9.9K | 0% | 0 points |
1.
Maggi42.8%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Indomie28.6%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Maruchan7%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
4.Wai Wai
7%
Moved from 5th to 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
5.
Nongshim4.7%
Moved from 4th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
6.MAMA
3.9%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Samyang2.1%
Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
8.
Nissin1.7%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.2%
Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Ottogi0.94%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Sapporo Ichiban and its closest rivals
Every comparison with Sapporo Ichiban
9 comparisons
How has branded search demand for Sapporo Ichiban changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sapporo Ichiban worldwide held steady at 12.1K.
- Across the 12 months ending September 2026, Sapporo Ichiban rose from 10th to 9th among instant noodle brands worldwide.
How did search popularity change for instant noodle brands worldwide in September 2026?
6 changes
In September 2026, Wai Wai overtook Nongshim to rank 4th among instant noodle brands worldwide, with 7% of the searches.
In September 2026, Maggi gained share of searches among instant noodle brands worldwide, from 42% to 42.8%.
In September 2026, Indomie gained share of searches among instant noodle brands worldwide, from 28.1% to 28.6%.
In September 2026, Maruchan lost share of searches among instant noodle brands worldwide, from 8.5% to 7%.
In September 2026, Nongshim lost share of searches among instant noodle brands worldwide, from 5.7% to 4.7%.
Estimated monthly branded searches for MAMA worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
How are Sapporo Ichiban’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sapporo Ichiban’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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