Brandwave

How popular isMaruchan?

In September 2026, people searched for Maruchan by name about 74,000 times worldwide, about the same as the previous year. These searches made up 7% of all global instant noodle brand searches, placing Maruchan third out of ten brands. When we asked both ChatGPT and Google AI Overviews about instant noodle brands, Maruchan appeared in two of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Maruchan is the third most searched of 10 competitors and the fifth most recommended in AI answers.

  1. MaggiShare of searches 42.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. IndomieShare of searches 28.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. MaruchanShare of searches 7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Wai WaiShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NongshimShare of searches 4.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+5 more

Maruchan website (opens in a new tab)

Follow Maruchan and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top instant noodle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maruchan was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Maruchan is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nongshim1st
  2. Indomie2nd
  3. Nissin3rd
  4. Samyang4th
  5. Maruchan5th
  6. Sapporo Ichiban6th
  7. MAMA7th
  8. Maggi–
  9. Wai Wai–
  10. Ottogi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Indomie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nongshim5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nissin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samyang4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maruchan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sapporo Ichiban2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAMA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maggi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wai Wai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ottogi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about instant noodle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which instant noodle brands compete with Maruchan?

Maruchan against instant noodle brands worldwide, by month

Share of searches by month for Maggi, Indomie, Maruchan, Wai Wai, Nongshim, MAMA, Samyang. The figures are in the table below the chart.

View monthly share of searches table
MonthMaggiIndomieMaruchanWai WaiNongshimMAMASamyangNissinSapporo IchibanOttogi
Oct 202539.3%32.1%7.9%5.3%5.3%3.5%2.4%1.6%1.3%1.3%
Nov 202539.4%32.2%7.9%5.3%5.3%3.5%2.4%1.6%1.3%1.1%
Dec 202539.8%32.5%8%5.4%4.4%3.6%2.4%1.6%1.3%1.1%
Jan 202643.1%28.8%8.7%4.7%4.7%3.9%2.1%1.4%1.4%1.2%
Feb 202642.8%28.6%8.6%4.7%4.7%3.9%2.6%1.7%1.2%1.2%
Mar 202642.4%28.3%7%4.7%8.5%3.1%2.6%1.4%1.1%0.93%
Apr 202639%31.9%7.8%5.2%6.4%3.5%2.4%1.6%1%1%
May 202643.2%28.9%8.7%5.8%4.8%3.2%2.1%1.4%0.95%0.95%
Jun 202639.5%32.3%7.9%5.3%5.3%3.6%2.4%1.6%1.1%1.1%
Jul 202638.8%31.7%9.5%5.2%5.2%3.5%2.3%1.6%1%1%
Aug 202642%28.1%8.5%5.7%5.7%3.8%2.5%1.7%1.1%0.93%
Sep 202642.8%28.6%7%7%4.7%3.9%2.1%1.7%1.2%0.94%

  1. 1.Maggi

    42.8%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Indomie

    28.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Maruchan

    7%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Wai Wai

    7%

    Moved from 5th to 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  5. 5.Nongshim

    4.7%

    Moved from 4th to 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.MAMA

    3.9%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Samyang

    2.1%

    Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  8. 8.Nissin

    1.7%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Sapporo Ichiban

    1.2%

    Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Ottogi

    0.94%

    Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Maruchan and its closest rivals

Every comparison with Maruchan

9 comparisons

How has branded search demand for Maruchan changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Maruchan worldwide held steady at 74K.
  • Across the 12 months ending September 2026, Maruchan’s share of searches among instant noodle brands worldwide decreased from 7.9% to 7%.
  • Across the 12 months ending September 2026, Maruchan’s share of searches among instant noodle brands worldwide peaked at 9.5% in July 2026 and was lowest at 7% in March 2026.

How did search popularity change for instant noodle brands worldwide in September 2026?

6 changes

  1. In September 2026, Wai Wai overtook Nongshim to rank 4th among instant noodle brands worldwide, with 7% of the searches.

  2. In September 2026, Maggi gained share of searches among instant noodle brands worldwide, from 42% to 42.8%.

  3. In September 2026, Indomie gained share of searches among instant noodle brands worldwide, from 28.1% to 28.6%.

  4. In September 2026, Maruchan lost share of searches among instant noodle brands worldwide, from 8.5% to 7%.

  5. In September 2026, Nongshim lost share of searches among instant noodle brands worldwide, from 5.7% to 4.7%.

  6. Estimated monthly branded searches for MAMA worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are Maruchan’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Maruchan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • maruchan ramen

Do you work for Maruchan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Maruchan compete?

Maruchan is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Instant noodle brands3rd of 107%Shown above
Noodles3rd of 68.1%Show ranking
Cup noodles brands3rd of 58.3%Show ranking
Creator with pink hair and a pink jacket

Is Maruchan your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free