Better Than Bouillon vs Campbell's:Which is searched more?
In September 2026, Campbell's had more branded searches than Better Than Bouillon among soup and stock brands worldwide. Campbell's had about 356,000 branded searches, while Better Than Bouillon had 74,000. Campbell's made up 35.1% of all soup and stock brand searches we track, and Better Than Bouillon accounted for 7.3%. These are worldwide searches for English-language branded terms.
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Is Better Than Bouillon or Campbell's more popular in search?
Compare the soup, stock and gravy brands people cook. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Campbell's, Better Than Bouillon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maggi | Campbell's | Rao's | Better Than Bouillon | Swanson | Pacific Foods | Continental | Kitchen Basics |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 39.9% | 13.1% | 8.8% | 1.4% | 0.79% | 0.18% | 0.16% |
| Nov 2025 | 20.8% | 63.4% | 7.6% | 6.2% | 1.3% | 0.56% | 0.11% | 0.11% |
| Dec 2025 | 31.2% | 46.4% | 9.4% | 9.3% | 2.3% | 1% | 0.16% | 0.2% |
| Jan 2026 | 40.2% | 34% | 12.1% | 9.8% | 2.4% | 1.1% | 0.17% | 0.17% |
| Feb 2026 | 39% | 37.7% | 11.7% | 7.8% | 2.4% | 1% | 0.2% | 0.17% |
| Mar 2026 | 44% | 34.8% | 10.8% | 7.2% | 1.8% | 0.97% | 0.19% | 0.16% |
| Apr 2026 | 40.9% | 37.4% | 12.3% | 6.7% | 1.3% | 0.9% | 0.21% | 0.18% |
| May 2026 | 46.1% | 34.5% | 11.3% | 5.1% | 1.9% | 0.83% | 0.25% | 0.16% |
| Jun 2026 | 42.2% | 36.7% | 12.7% | 5.7% | 1.4% | 0.93% | 0.28% | 0.15% |
| Jul 2026 | 42.1% | 36.6% | 12.6% | 5.7% | 1.7% | 0.93% | 0.27% | 0.15% |
| Aug 2026 | 45.2% | 32.1% | 13.6% | 6.1% | 1.8% | 0.81% | 0.24% | 0.16% |
| Sep 2026 | 44.4% | 35.1% | 10.9% | 7.3% | 1.2% | 0.8% | 0.24% | 0.16% |
How has the Better Than Bouillon and Campbell's comparison changed over the last 12 months?
3 findings
- Campbell's was ahead of Better Than Bouillon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Better Than Bouillon’s share of searches among soup and stock brands worldwide moved from 8.8% to 7.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Campbell's’ share of searches among soup and stock brands worldwide moved from 39.9% to 35.1%, and its estimated monthly branded searches moved from 411K to 356K.
How did search popularity change for soup and stock brands worldwide in September 2026?
2 changes
In September 2026, Campbell's gained share of searches among soup and stock brands worldwide, from 32.1% to 35.1%.
In September 2026, Better Than Bouillon gained share of searches among soup and stock brands worldwide, from 6.1% to 7.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Better Than Bouillon’s and Campbell's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Better Than Bouillon
1 branded search term
- better than bouillon
Campbell's
2 branded search terms
- campbell s
- campbells
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