Kitchen Basics vs Pacific Foods:Which is more popular?
In September 2026, Pacific Foods had more branded searches than Kitchen Basics among soup and stock brands worldwide. Pacific Foods had about 8,100 branded searches, while Kitchen Basics had 1,600. Pacific Foods made up 0.8% of all soup and stock brand searches we track, and Kitchen Basics accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about soup and stock brands, Pacific Foods appeared in four of the five answers and Kitchen Basics in three. Kitchen Basics was mentioned before Pacific Foods in three out of four answers.
Who do people search for more?
Pacific Foods, about 5 searches for every 1 for Kitchen Basics
Who does AI mention more?
Pacific Foods, mentioned in 4 of 5 answers, Kitchen Basics in 3
Who does AI recommend more?
Kitchen Basics, named ahead of Pacific Foods in 3 of 4 answers
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Top soup and stock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pacific Foods was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kitchen Basics was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kitchen Basics was listed before Pacific Foods in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pacific Foods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Campbell's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Swanson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kitchen Basics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Better Than Bouillon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maggi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about soup and stock brands
5 answers
Asked ChatGPT
“Which soup or stock brand should I buy?”
Asked ChatGPT
“What are the best soup and stock brands?”
Asked ChatGPT
“What's the best soup or stock brand for easy cooking?”
Searched Google, AI Overview
“soup brands”
Searched Google, AI Overview
“best soup mix”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kitchen Basics or Pacific Foods more popular in search?
This chart shows how often people search Google for Kitchen Basics and Pacific Foods by name. Each line represents a brand's share of searches for all eight soup and stock brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pacific Foods, Kitchen Basics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maggi | Campbell's | Rao's | Better Than Bouillon | Swanson | Pacific Foods | Continental | Kitchen Basics |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 39.9% | 13.1% | 8.8% | 1.4% | 0.79% | 0.18% | 0.16% |
| Nov 2025 | 20.8% | 63.4% | 7.6% | 6.2% | 1.3% | 0.56% | 0.11% | 0.11% |
| Dec 2025 | 31.2% | 46.4% | 9.4% | 9.3% | 2.3% | 1% | 0.16% | 0.2% |
| Jan 2026 | 40.2% | 34% | 12.1% | 9.8% | 2.4% | 1.1% | 0.17% | 0.17% |
| Feb 2026 | 39% | 37.7% | 11.7% | 7.8% | 2.4% | 1% | 0.2% | 0.17% |
| Mar 2026 | 44% | 34.8% | 10.8% | 7.2% | 1.8% | 0.97% | 0.19% | 0.16% |
| Apr 2026 | 40.9% | 37.4% | 12.3% | 6.7% | 1.3% | 0.9% | 0.21% | 0.18% |
| May 2026 | 46.1% | 34.5% | 11.3% | 5.1% | 1.9% | 0.83% | 0.25% | 0.16% |
| Jun 2026 | 42.2% | 36.7% | 12.7% | 5.7% | 1.4% | 0.93% | 0.28% | 0.15% |
| Jul 2026 | 42.1% | 36.6% | 12.6% | 5.7% | 1.7% | 0.93% | 0.27% | 0.15% |
| Aug 2026 | 45.2% | 32.1% | 13.6% | 6.1% | 1.8% | 0.81% | 0.24% | 0.16% |
| Sep 2026 | 44.4% | 35.1% | 10.9% | 7.3% | 1.2% | 0.8% | 0.24% | 0.16% |
How has the Kitchen Basics and Pacific Foods comparison changed over the last 12 months?
3 findings
- Pacific Foods was ahead of Kitchen Basics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kitchen Basics’ share of searches among soup and stock brands worldwide held steady at 0.16%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Pacific Foods’ share of searches among soup and stock brands worldwide moved from 0.79% to 0.8%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for soup and stock brands worldwide in September 2026?
0 changes
Neither Kitchen Basics nor Pacific Foods moved beyond provider rounding among soup and stock brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kitchen Basics’ and Pacific Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kitchen Basics
1 branded search term
- kitchen basics
Pacific Foods
1 branded search term
- pacific foods
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