Brandwave

Continental vs Kitchen Basics:Which is more popular?

In September 2026, Continental had more branded searches than Kitchen Basics among soup and stock brands worldwide. Continental had about 2,400 branded searches, while Kitchen Basics had 1,600. Continental made up 0.24% of all soup and stock brand searches we track, and Kitchen Basics accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about soup and stock brands, Kitchen Basics appeared in three of the five answers and Continental in none.

Among soup and stock brands worldwide in September 2026

Who do people search for more?

Continental, about 50% more searches than Kitchen Basics

Continental 2.4K searchesKitchen Basics 1.6K searches

Who does AI mention more?

Kitchen Basics, mentioned in 3 of 5 answers, Continental in 0

Kitchen Basics in 3 of 5Continental in 0 of 5

Who does AI recommend more?

Kitchen Basics, the only one of the two named

Kitchen Basics first in 3Continental never named

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Top soup and stock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kitchen Basics was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Continental did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kitchen Basics1st
  2. Swanson2nd
  3. Rao's3rd
  4. Pacific Foods4th
  5. Campbell's5th
  6. Better Than Bouillon6th
  7. Maggi–
  8. Continental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pacific Foods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Campbell's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swanson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kitchen Basics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Better Than Bouillon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maggi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soup and stock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Continental or Kitchen Basics more popular in search?

This chart shows how often people search Google for Continental and Kitchen Basics by name. Each line represents a brand's share of searches for all eight soup and stock brands we track, month by month, from English-language searches worldwide.

Continental and Kitchen Basics among soup and stock brands worldwide, by month

Share of searches by month for Continental, Kitchen Basics. The figures are in the table below the chart.

View monthly share of searches table
MonthMaggiCampbell'sRao'sBetter Than BouillonSwansonPacific FoodsContinentalKitchen Basics
Oct 202535.7%39.9%13.1%8.8%1.4%0.79%0.18%0.16%
Nov 202520.8%63.4%7.6%6.2%1.3%0.56%0.11%0.11%
Dec 202531.2%46.4%9.4%9.3%2.3%1%0.16%0.2%
Jan 202640.2%34%12.1%9.8%2.4%1.1%0.17%0.17%
Feb 202639%37.7%11.7%7.8%2.4%1%0.2%0.17%
Mar 202644%34.8%10.8%7.2%1.8%0.97%0.19%0.16%
Apr 202640.9%37.4%12.3%6.7%1.3%0.9%0.21%0.18%
May 202646.1%34.5%11.3%5.1%1.9%0.83%0.25%0.16%
Jun 202642.2%36.7%12.7%5.7%1.4%0.93%0.28%0.15%
Jul 202642.1%36.6%12.6%5.7%1.7%0.93%0.27%0.15%
Aug 202645.2%32.1%13.6%6.1%1.8%0.81%0.24%0.16%
Sep 202644.4%35.1%10.9%7.3%1.2%0.8%0.24%0.16%

How has the Continental and Kitchen Basics comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Kitchen Basics took it in December 2025, Continental took it in February 2026.
  • Across the 12 months ending September 2026, Continental’s share of searches among soup and stock brands worldwide moved from 0.18% to 0.24%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
  • Across the 12 months ending September 2026, Kitchen Basics’ share of searches among soup and stock brands worldwide held steady at 0.16%, and its estimated monthly branded searches held steady at 1.6K.

How did search popularity change for soup and stock brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Continental worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Continental’s and Kitchen Basics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Continental

1 branded search term

  • continental soup

Kitchen Basics

1 branded search term

  • kitchen basics

How the Brand Demand Index is measured

Other head-to-heads among soup and stock brands

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