Brandwave

How popular isHoney in search?

In September 2026, there were an estimated 2.9K branded searches for Honey worldwide which held steady over the last 12 months. Honey holds 0.23% estimated Share of Search among cashback platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. TopCashback52.6%
  2. Swagbucks43%
  3. Ibotta3.9%
  4. Rakuten0.34%
  5. Honey0.23%
Honey website (opens in a new tab)

Follow Honey and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Honey compete?

Honey is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cashback platforms5th of 50.23%Shown below
Coupon browser extensions4th of 50.52%Show ranking

Which cashback platforms compete with Honey?

Honey against cashback platforms worldwide, by month

Share of Search by month for TopCashback, Swagbucks, Ibotta, Honey. The figures are in the table below the chart.

View monthly share of search table
MonthTopCashbackSwagbucksIbottaRakutenHoney
Oct 202542.8%52%4.7%0.34%0.15%
Nov 202556.3%38%5.1%0.46%0.17%
Dec 202547.8%47.8%3.5%0.39%0.39%
Jan 202643.1%52.4%3.9%0.28%0.35%
Feb 202643%52.6%3.9%0.42%0.19%
Mar 202647.9%47.9%3.5%0.47%0.17%
Apr 202643%52.5%3.9%0.42%0.23%
May 202642.7%52.2%4.7%0.34%0.15%
Jun 202648%48%3.5%0.38%0.14%
Jul 202647.9%47.9%3.5%0.47%0.14%
Aug 202647.8%47.8%3.5%0.47%0.38%
Sep 202652.6%43%3.9%0.34%0.23%

  1. 1.TopCashback

    52.6%

    Moved from 2nd to 1st. 673K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Swagbucks

    43%

    Moved from 1st to 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4.8 points.

  3. 3.Ibotta

    3.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Rakuten

    0.34%

    Held 4th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  5. 5.Honey

    0.23%

    Held 5th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.2 points.

Compare search popularity between Honey and its closest rivals

Every comparison with Honey

How has branded search demand for Honey changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Honey worldwide held steady at 2.9K.
  • Across the 12 months ending September 2026, Honey’s estimated Share of Search among cashback platforms worldwide held steady, from 0.15% to 0.23%.

How did search popularity change for cashback platforms worldwide in September 2026?

  1. In September 2026, TopCashback overtook Swagbucks to become the leader among cashback platforms worldwide, with 52.6% estimated Share of Search.

  2. In September 2026, Swagbucks lost estimated Share of Search among cashback platforms worldwide, from 47.8% to 43%.

  3. Estimated monthly branded searches for Ibotta worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.

  4. Estimated monthly branded searches for Rakuten worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How is Honey measured?

Brandwave collects information about searches that people make online using Honey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • honey paypal

Do you work for Honey? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Honey your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free