Brandwave

How popular isKikkoman in search?

In September 2026, there were an estimated 60.5K branded searches for Kikkoman worldwide which held steady over the last 12 months. Kikkoman holds 5% estimated Share of Search among condiments worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. French's68.1%
  2. Heinz13.7%
  3. Hellmann's10.8%
  4. Kikkoman5%
  5. Nando's1.8%
  6. Maille0.55%
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Where does Kikkoman compete?

Kikkoman is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Condiments4th of 65%Shown below
Sauce and condiment brands3rd of 510.1%Show ranking
Soy milk brands2nd of 339.2%Show ranking

Which condiments compete with Kikkoman?

Kikkoman against condiments worldwide, by month

Share of Search by month for French's, Heinz, Hellmann's, Kikkoman. The figures are in the table below the chart.

View monthly share of search table
MonthFrench'sHeinzHellmann'sKikkomanNando'sMaille
Oct 202564.9%15.8%12%4.8%2.1%0.43%
Nov 202567.8%13.6%10.9%5%2.2%0.45%
Dec 202568.4%11.2%12.9%5%1.8%0.55%
Jan 202667%13.4%11.3%6%1.8%0.54%
Feb 202669%11.3%11.1%6.2%1.9%0.45%
Mar 202666.2%13.3%13.3%4.9%1.8%0.53%
Apr 202666.5%13.3%13%4.9%1.8%0.53%
May 202667%13.4%12.4%4.9%1.8%0.54%
Jun 202667.8%13.6%11.4%5%1.8%0.44%
Jul 202668.5%11.2%12.9%5%1.8%0.45%
Aug 202667.9%13.6%11.2%5%1.8%0.45%
Sep 202668.1%13.7%10.8%5%1.8%0.55%

  1. 1.French's

    68.1%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Heinz

    13.7%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hellmann's

    10.8%

    Held 3rd. 131K estimated branded searches, -3.6% vs prior month. Share -0.4 points.

  4. 4.Kikkoman

    5%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nando's

    1.8%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Maille

    0.55%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between Kikkoman and its closest rivals

Every comparison with Kikkoman

How has branded search demand for Kikkoman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kikkoman worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among condiments worldwide peaked at 6.2% in February 2026 and was lowest at 4.8% in October 2025.

How did search popularity change for condiments worldwide in September 2026?

  1. Estimated monthly branded searches for Maille worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Nando's worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

  3. Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

  4. Estimated monthly branded searches for Hellmann's worldwide fell 13.9% over 12 measured months, from 152K to 131K in September 2026.

How is Kikkoman measured?

Brandwave collects information about searches that people make online using Kikkoman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kikkoman

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