Kikkoman vs So Good:Which is searched more?
In September 2026, So Good had more branded searches than Kikkoman among soy milk brands worldwide. So Good was estimated to have 75.6K branded searches compared to Kikkoman’s 60.5K, and held a 49% Share of Search versus Kikkoman’s 39.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kikkoman or So Good?
Compare the soy milk brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for So Good, Kikkoman. The figures are in the table below the chart.
View monthly share of search table
| Month | So Good | Kikkoman | Vitasoy |
|---|---|---|---|
| Oct 2025 | 48.9% | 39.3% | 11.8% |
| Nov 2025 | 48.9% | 39.3% | 11.8% |
| Dec 2025 | 49.9% | 40.3% | 9.8% |
| Jan 2026 | 45% | 44.2% | 10.8% |
| Feb 2026 | 40.9% | 49.2% | 9.8% |
| Mar 2026 | 48.9% | 39.3% | 11.8% |
| Apr 2026 | 48.9% | 39.3% | 11.8% |
| May 2026 | 49% | 39.2% | 11.7% |
| Jun 2026 | 49.1% | 39.2% | 11.7% |
| Jul 2026 | 49.1% | 39.2% | 11.7% |
| Aug 2026 | 49% | 39.2% | 11.7% |
| Sep 2026 | 49% | 39.2% | 11.7% |
How has the Kikkoman and So Good comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Kikkoman took it in February 2026, So Good took it in March 2026.
- Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among soy milk brands worldwide moved from 39.3% to 39.2%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, So Good’s estimated Share of Search among soy milk brands worldwide moved from 48.9% to 49%, and its estimated monthly branded searches moved from 75.3K to 75.6K.
How did search popularity change for soy milk brands worldwide in September 2026?
0 changes
Neither Kikkoman nor So Good moved beyond provider rounding among soy milk brands in September 2026.
Other head-to-heads among soy milk brands
How each brand is measured
Brandwave collects information about searches that people make online using Kikkoman’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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