Kikkoman vs Vitasoy:Which is searched more?
In September 2026, Kikkoman had more branded searches than Vitasoy among soy milk brands worldwide. Kikkoman was estimated to have 60.5K branded searches compared to Vitasoy’s 18.1K, and held a 39.2% Share of Search versus Vitasoy’s 11.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kikkoman or Vitasoy?
Compare the soy milk brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kikkoman, Vitasoy. The figures are in the table below the chart.
View monthly share of search table
| Month | So Good | Kikkoman | Vitasoy |
|---|---|---|---|
| Oct 2025 | 48.9% | 39.3% | 11.8% |
| Nov 2025 | 48.9% | 39.3% | 11.8% |
| Dec 2025 | 49.9% | 40.3% | 9.8% |
| Jan 2026 | 45% | 44.2% | 10.8% |
| Feb 2026 | 40.9% | 49.2% | 9.8% |
| Mar 2026 | 48.9% | 39.3% | 11.8% |
| Apr 2026 | 48.9% | 39.3% | 11.8% |
| May 2026 | 49% | 39.2% | 11.7% |
| Jun 2026 | 49.1% | 39.2% | 11.7% |
| Jul 2026 | 49.1% | 39.2% | 11.7% |
| Aug 2026 | 49% | 39.2% | 11.7% |
| Sep 2026 | 49% | 39.2% | 11.7% |
How has the Kikkoman and Vitasoy comparison changed over the last 12 months?
3 findings
- Kikkoman was ahead of Vitasoy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among soy milk brands worldwide moved from 39.3% to 39.2%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Vitasoy’s estimated Share of Search among soy milk brands worldwide moved from 11.8% to 11.7%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for soy milk brands worldwide in September 2026?
0 changes
Neither Kikkoman nor Vitasoy moved beyond provider rounding among soy milk brands in September 2026.
Other head-to-heads among soy milk brands
How each brand is measured
Brandwave collects information about searches that people make online using Kikkoman’s and Vitasoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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