Brandwave

How popular isNando's in search?

In August 2026, there were an estimated 49.3K branded searches for Nando's worldwide which is down 9% over the last 11 months. Nando's holds 4% estimated Share of Search among condiments worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. French's66.4%
  2. Heinz13.3%
  3. Hellmann's11%
  4. Kikkoman4.9%
  5. Nando's4%
  6. Maille0.44%
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Which condiments compete with Nando's?

Nando's against condiments worldwide, by month

Share of Search by month for French's, Heinz, Hellmann's, Kikkoman, Nando's. The figures are in the table below the chart.

View monthly share of search table
MonthFrench'sHeinzHellmann'sKikkomanNando'sMaille
Oct 202563.5%15.5%11.7%4.7%4.2%0.42%
Nov 202566.3%13.3%10.7%4.9%4.4%0.44%
Dec 202566.9%11%12.6%4.9%4%0.54%
Jan 202665.5%13.1%11%5.9%3.9%0.53%
Feb 202667.5%11.1%10.9%6.1%4%0.44%
Mar 202664.8%13%13%4.8%3.9%0.52%
Apr 202665%13%12.7%4.8%3.9%0.52%
May 202665.2%13.1%12%4.8%4.4%0.52%
Jun 202666.3%13.3%11.1%4.9%4%0.43%
Jul 202667%11%12.6%4.9%4%0.44%
Aug 202666.4%13.3%11%4.9%4%0.44%
Sep 2026——————

  1. 1.French's

    66.4%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Heinz

    13.3%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.3 points.

  3. 3.Hellmann's

    11%

    Moved from 2nd to 3rd. 136K estimated branded searches, -12.6% vs prior month. Share -1.7 points.

  4. 4.Kikkoman

    4.9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nando's

    4%

    Held 5th. 49.3K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Maille

    0.44%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nando's and its closest rivals

Every comparison with Nando's

How has branded search demand for Nando's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nando's worldwide fell from 54.2K to 49.3K.
  • Across the 11 months ending August 2026, Nando's’ estimated Share of Search among condiments worldwide held steady, from 4.2% to 4%.

How did search popularity change for condiments worldwide in August 2026?

  1. In August 2026, Heinz overtook Hellmann's to rank 2nd among condiments worldwide, at 13.3%.

  2. In August 2026, Hellmann's lost estimated Share of Search among condiments worldwide, from 12.6% to 11%.

  3. In August 2026, French's lost estimated Share of Search among condiments worldwide, from 67% to 66.4%.

How is Nando's measured?

Brandwave collects information about searches that people make online using Nando's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • nando s
  • nandos chicken

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How the Brand Demand Index is measured

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