Brandwave

How popular isNando's in search?

In September 2026, there were an estimated 44.4K branded searches for Nando's worldwide which is down 18.1% over the last 12 months. Nando's holds 0.14% estimated Share of Search among fried chicken chains worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KFC80.2%
  2. Popeyes19.7%
  3. Nando's0.14%
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Which fried chicken chains compete with Nando's?

Nando's against fried chicken chains worldwide, by month

Share of Search by month for KFC, Popeyes, Nando's. The figures are in the table below the chart.

View monthly share of search table
MonthKFCPopeyesNando's
Oct 202576.8%23.1%0.17%
Nov 202576.8%23.1%0.17%
Dec 202580.1%19.7%0.13%
Jan 202676.8%23.1%0.15%
Feb 202680.1%19.7%0.16%
Mar 202676.8%23.1%0.15%
Apr 202676.8%23.1%0.15%
May 202680.1%19.7%0.18%
Jun 202680.1%19.7%0.16%
Jul 202680.1%19.7%0.16%
Aug 202683.1%16.7%0.13%
Sep 202680.2%19.7%0.14%

  1. 1.KFC

    80.2%

    Held 1st. 24.9M estimated branded searches, -18.1% vs prior month. Share -3 points.

  2. 2.Popeyes

    19.7%

    Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share +3 points.

  3. 3.Nando's

    0.14%

    Held 3rd. 44.4K estimated branded searches, -9.9% vs prior month. Share 0 points.

Compare search popularity between Nando's and its closest rivals

Every comparison with Nando's

How has branded search demand for Nando's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nando's worldwide fell from 54.2K to 44.4K.
  • Across the 12 months ending September 2026, Nando's’ estimated Share of Search among fried chicken chains worldwide held steady, from 0.17% to 0.14%.

How did search popularity change for fried chicken chains worldwide in September 2026?

  1. In September 2026, Popeyes gained estimated Share of Search among fried chicken chains worldwide, from 16.7% to 19.7%.

  2. In September 2026, KFC lost estimated Share of Search among fried chicken chains worldwide, from 83.1% to 80.2%.

  3. Estimated monthly branded searches for Nando's worldwide fell 18.1% over 12 measured months, from 54.2K to 44.4K in September 2026.

Where does Nando's compete?

Nando's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fast food chains9th of 90.02%Show ranking
Fried chicken chains3rd of 30.14%Shown above
Condiments5th of 61.8%Show ranking

How is Nando's measured?

Brandwave collects information about searches that people make online using Nando's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • nando s
  • nandos chicken

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How the Brand Demand Index is measured

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