Brandwave

How popular isNando's in search?

In September 2026, there were an estimated 44.4K branded searches for Nando's worldwide which is down 18.1% over the last 12 months. Nando's holds 0.02% estimated Share of Search among fast food chains worldwide and is ranked 9th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. McDonald's47.5%
  2. Burger King14.3%
  3. KFC11.7%
  4. Subway9.6%
  5. Taco Bell7.8%
  6. Wendy's5.2%
  7. Popeyes2.9%
  8. Carl's Jr.1.1%
  9. Nando's0.02%
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Which fast food chains compete with Nando's?

Nando's against fast food chains worldwide, by month

Share of Search by month for McDonald's, Burger King, KFC, Subway, Taco Bell, Wendy's, Popeyes, Nando's. The figures are in the table below the chart.

View monthly share of search table
MonthMcDonald'sBurger KingKFCSubwayTaco BellWendy'sPopeyesCarl's Jr.Nando's
Oct 202546.6%14%11.5%9.4%7.7%6.3%3.5%1%0.03%
Nov 202549.2%12.1%12.1%8.1%8.1%5.4%3.6%1.3%0.03%
Dec 202551.8%12.7%12.7%6.9%6.9%4.6%3.1%1.1%0.02%
Jan 202648%14.5%11.8%7.9%7.9%5.3%3.6%1.1%0.02%
Feb 202646%13.8%13.8%9.2%7.5%5.1%3.4%1.2%0.03%
Mar 202647.2%14.2%11.6%9.5%7.8%5.2%3.5%1%0.02%
Apr 202647.2%14.2%11.6%9.5%7.8%5.2%3.5%1%0.02%
May 202647.5%14.3%11.7%9.6%7.8%5.2%2.9%1.1%0.03%
Jun 202647.5%14.3%11.7%9.6%7.8%5.2%2.9%1.1%0.02%
Jul 202652%12.8%10.4%8.6%7%5.7%2.6%0.94%0.02%
Aug 202650.9%12.5%12.5%8.4%6.8%5.6%2.5%0.92%0.02%
Sep 202647.5%14.3%11.7%9.6%7.8%5.2%2.9%1.1%0.02%
  1. 1.McDonald's

    47.5%

    Held 1st. 101M estimated branded searches, -18.5% vs prior month. Share -3.4 points.

  2. Held 2nd. 30.4M estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.KFC

    11.7%

    Held 3rd. 24.9M estimated branded searches, -18.1% vs prior month. Share -0.8 points.

  4. 4.Subway

    9.6%

    Held 4th. 20.4M estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Taco Bell

    7.8%

    Held 5th. 16.6M estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Wendy's

    5.2%

    Held 6th. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.4 points.

  7. 7.Popeyes

    2.9%

    Held 7th. 6.1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. Held 8th. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Nando's

    0.02%

    Held 9th. 44.4K estimated branded searches, -9.9% vs prior month. Share 0 points.

Compare search popularity between Nando's and its closest rivals

How has branded search demand for Nando's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nando's worldwide fell from 54.2K to 44.4K.
  • Across the 12 months ending September 2026, Nando's’ estimated Share of Search among fast food chains worldwide held steady, from 0.03% to 0.02%.

How did search popularity change for fast food chains worldwide in September 2026?

  1. In September 2026, Burger King gained estimated Share of Search among fast food chains worldwide, from 12.5% to 14.3%.

  2. In September 2026, Subway gained estimated Share of Search among fast food chains worldwide, from 8.4% to 9.6%.

  3. In September 2026, Taco Bell gained estimated Share of Search among fast food chains worldwide, from 6.8% to 7.8%.

  4. In September 2026, McDonald's lost estimated Share of Search among fast food chains worldwide, from 50.9% to 47.5%.

  5. In September 2026, KFC lost estimated Share of Search among fast food chains worldwide, from 12.5% to 11.7%.

  6. Estimated monthly branded searches for Wendy's worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

Where does Nando's compete?

Nando's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fast food chains9th of 90.02%Shown above
Fried chicken chains3rd of 30.14%Show ranking
Condiments5th of 63.6%Show ranking

How is Nando's measured?

Brandwave collects information about searches that people make online using Nando's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • nando s
  • nandos chicken

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How the Brand Demand Index is measured

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Is Nando's your brand?

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