Brandwave

How popular isPopeyes in search?

In September 2026, there were an estimated 6.1M branded searches for Popeyes worldwide which is down 18.2% over the last 12 months. Popeyes holds 19.7% estimated Share of Search among fried chicken chains worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KFC80.2%
  2. Popeyes19.7%
  3. Nando's0.14%
Popeyes website (opens in a new tab)

Follow Popeyes and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which fried chicken chains compete with Popeyes?

Popeyes against fried chicken chains worldwide, by month

Share of Search by month for KFC, Popeyes. The figures are in the table below the chart.

View monthly share of search table
MonthKFCPopeyesNando's
Oct 202576.8%23.1%0.17%
Nov 202576.8%23.1%0.17%
Dec 202580.1%19.7%0.13%
Jan 202676.8%23.1%0.15%
Feb 202680.1%19.7%0.16%
Mar 202676.8%23.1%0.15%
Apr 202676.8%23.1%0.15%
May 202680.1%19.7%0.18%
Jun 202680.1%19.7%0.16%
Jul 202680.1%19.7%0.16%
Aug 202683.1%16.7%0.13%
Sep 202680.2%19.7%0.14%

  1. 1.KFC

    80.2%

    Held 1st. 24.9M estimated branded searches, -18.1% vs prior month. Share -3 points.

  2. 2.Popeyes

    19.7%

    Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share +3 points.

  3. 3.Nando's

    0.14%

    Held 3rd. 44.4K estimated branded searches, -9.9% vs prior month. Share 0 points.

Compare search popularity between Popeyes and its closest rivals

Every comparison with Popeyes

How has branded search demand for Popeyes changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Popeyes worldwide fell from 7.5M to 6.1M.
  • Across the 12 months ending September 2026, Popeyes’ estimated Share of Search among fried chicken chains worldwide decreased from 23.1% to 19.7%.
  • Across the 12 months ending September 2026, Popeyes’ estimated Share of Search among fried chicken chains worldwide peaked at 23.1% in January 2026 and was lowest at 16.7% in August 2026.

How did search popularity change for fried chicken chains worldwide in September 2026?

  1. In September 2026, Popeyes gained estimated Share of Search among fried chicken chains worldwide, from 16.7% to 19.7%.

  2. In September 2026, KFC lost estimated Share of Search among fried chicken chains worldwide, from 83.1% to 80.2%.

  3. Estimated monthly branded searches for Nando's worldwide fell 18.1% over 12 measured months, from 54.2K to 44.4K in September 2026.

Where does Popeyes compete?

Popeyes is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fast food chains7th of 92.9%Show ranking
Fried chicken chains2nd of 319.7%Shown above

How is Popeyes measured?

Brandwave collects information about searches that people make online using Popeyes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • popeyes

Do you work for Popeyes? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Popeyes your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free