How popular isKikkoman in search?
In August 2026, there were an estimated 60.5K branded searches for Kikkoman worldwide which held steady over the last 11 months. Kikkoman holds 5.5% estimated Share of Search among condiments worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
French's74.3%
Heinz14.9%
Kikkoman5.5%
Hellmann's2.4%Nando's2.4%
Maille0.49%
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Which condiments compete with Kikkoman?
Share of Search by month for French's, Heinz, Kikkoman, Hellmann's, Nando's. The figures are in the table below the chart.
View monthly share of search table
| Month | French's | Heinz | Kikkoman | Hellmann's | Nando's | Maille |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 17.6% | 5.3% | 2.4% | 2.4% | 0.47% |
| Nov 2025 | 74.3% | 14.9% | 5.5% | 2.4% | 2.4% | 0.49% |
| Dec 2025 | 76.3% | 12.5% | 5.6% | 2.5% | 2.5% | 0.61% |
| Jan 2026 | 72.9% | 14.6% | 6.6% | 2.9% | 2.4% | 0.58% |
| Feb 2026 | 75.4% | 12.4% | 6.8% | 2.5% | 2.5% | 0.49% |
| Mar 2026 | 73.8% | 14.8% | 5.4% | 3% | 2.4% | 0.59% |
| Apr 2026 | 73.8% | 14.8% | 5.4% | 3% | 2.4% | 0.59% |
| May 2026 | 73.8% | 14.8% | 5.4% | 2.4% | 3% | 0.59% |
| Jun 2026 | 73.9% | 14.8% | 5.4% | 3% | 2.4% | 0.48% |
| Jul 2026 | 76.3% | 12.5% | 5.6% | 2.5% | 2.5% | 0.5% |
| Aug 2026 | 74.3% | 14.9% | 5.5% | 2.4% | 2.4% | 0.49% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.3% | 823K | 0% | -2.1 points | |
| 2, held 2nd | 14.9% | 165K | +22.2% | +2.4 points | |
| 3, held 3rd | 5.5% | 60.5K | 0% | -0.2 points | |
| 4, held 4th | 2.4% | 27.1K | 0% | -0.1 points | |
| 5, held 5th | 2.4% | 27.1K | 0% | -0.1 points | |
| 6, held 6th | 0.49% | 5.4K | 0% | 0 points |
1.
French's74.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.
2.
Heinz14.9%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.
3.
Kikkoman5.5%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.4%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
2.4%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Maille0.49%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kikkoman and its closest rivals
How has branded search demand for Kikkoman changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kikkoman worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Kikkoman’s estimated Share of Search among condiments worldwide peaked at 6.8% in February 2026 and was lowest at 5.3% in October 2025.
How did search popularity change for condiments worldwide in August 2026?
2 changes
In August 2026, Heinz gained estimated Share of Search among condiments worldwide, from 12.5% to 14.9%.
In August 2026, French's lost estimated Share of Search among condiments worldwide, from 76.3% to 74.3%.
How is Kikkoman measured?
Brandwave collects information about searches that people make online using Kikkoman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kikkoman
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