Brandwave

Califia Farms vs Kikkoman:Which is more popular?

In October 2026, Califia Farms had more branded searches than Kikkoman among plant milk brands worldwide. Califia Farms had about 20,200 branded searches, while Kikkoman had 2,900. Califia Farms made up 4.8% of all plant milk brand searches we track, and Kikkoman accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about plant milk brands, Califia Farms appeared in three of the five answers and Kikkoman in none.

Among plant milk brands worldwide in October 2026

Who do people search for more?

Califia Farms, about 7 searches for every 1 for Kikkoman

Califia Farms 20.2K searchesKikkoman 2.9K searches

Who does AI mention more?

Califia Farms, mentioned in 3 of 5 answers, Kikkoman in 0

Califia Farms in 3 of 5Kikkoman in 0 of 5

Who does AI recommend more?

Califia Farms, the only one of the two named

Califia Farms first in 2Kikkoman never named

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Top plant milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Califia Farms was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kikkoman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oatly1st
  2. Califia Farms2nd
  3. Almond Breeze3rd
  4. Alpro–
  5. So Good–
  6. Vitasoy–
  7. Kikkoman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oatly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Califia Farms3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Almond Breeze1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • So Good0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitasoy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kikkoman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant milk brands

5 answers

  • Asked ChatGPT

    “Which plant milk brand should I buy?”

    1. 1Califia Farms

  • Asked ChatGPT

    “What are the best plant milk brands?”

    1. 1Oatly
    2. 2Califia Farms

  • Asked ChatGPT

    “What's the best plant milk brand for dairy free drinks?”

    1. 1Oatly
    2. 2Califia Farms

  • Searched Google, AI Overview

    “dairy free milk”

    1. 1Oatly
    2. 2Almond Breeze

  • Searched Google, AI Overview

    “plant based milk”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Califia Farms or Kikkoman more popular in search?

    This chart shows how often people search Google for Califia Farms and Kikkoman by name. Each line represents a brand's share of searches for all seven plant milk brands we track, month by month, from English-language searches worldwide.

    Califia Farms and Kikkoman among plant milk brands worldwide, by month

    Share of searches by month for Califia Farms, Kikkoman. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAlproOatlySo GoodCalifia FarmsVitasoyAlmond BreezeKikkoman
    Nov 202530.8%30.8%21.8%6.9%5.1%4.1%0.53%
    Dec 202529.3%29.3%25%7.1%4.8%3.9%0.52%
    Jan 202634.5%28.1%19.9%7.7%4.6%4.6%0.49%
    Feb 202634.6%34.6%16.4%6.3%3.8%3.8%0.49%
    Mar 202632.8%32.8%19%6.8%4.4%3.6%0.58%
    Apr 202633%33%19.2%6%4.4%3.6%0.71%
    May 202633.1%33.1%19.4%5.6%4.4%3.6%0.71%
    Jun 202630.8%30.8%22.1%6.4%5.1%4.1%0.81%
    Jul 202630.6%30.6%22.1%6.9%5%4.1%0.67%
    Aug 202630.3%30.3%21.9%6.8%5%5%0.8%
    Sep 202628.6%35.1%20.6%6.4%4.7%3.9%0.62%
    Oct 202631.9%31.9%22.9%4.8%4.3%3.5%0.69%

    Kikkoman sells other things too, so only its searches that name this product count here, like “kikkoman soy milk”.

    How has branded search for Califia Farms and Kikkoman changed worldwide over the last 12 months?

    3 findings
    • Califia Farms was ahead of Kikkoman in every measured month of the 12 months ending October 2026.
    • Across the 12 months ending October 2026, Califia Farms’ share of searches among plant milk brands worldwide moved from 6.9% to 4.8%, and its estimated monthly branded searches moved from 24.7K to 20.2K.
    • Across the 12 months ending October 2026, Kikkoman’s share of searches among plant milk brands worldwide moved from 0.53% to 0.69%, and its estimated monthly branded searches moved from 1.9K to 2.9K.

    How did search popularity change for plant milk brands worldwide in October 2026?

    2 changes

    1. In October 2026, Califia Farms lost share of searches among plant milk brands worldwide, from 6.4% to 4.8%.

    2. Estimated monthly branded searches for Kikkoman worldwide rose 52.6% over 12 measured months, from 1.9K to 2.9K in October 2026.

    How are Califia Farms’ and Kikkoman’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Califia Farms’ and Kikkoman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Califia Farms

    2 branded search terms

    • califia
    • califia farms

    Kikkoman

    1 branded search term

    • kikkoman soy milk

    How the Brand Demand Index is measured

    Other head-to-heads among plant milk brands

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