Alpro vs So Good:Which is searched more?
In September 2026, Alpro had more branded searches than So Good among plant milk brands worldwide. Alpro was estimated to have 110K branded searches compared to So Good’s 75.6K, and held a 26.9% Share of Search versus So Good’s 18.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Alpro or So Good?
Compare the plant milk brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Alpro, So Good. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Alpro | So Good | Califia Farms | Vitasoy | Almond Breeze |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 30.8% | 17.2% | 6.9% | 4.1% | 3.4% |
| Nov 2025 | 40.5% | 27% | 18.5% | 6.1% | 4.4% | 3.6% |
| Dec 2025 | 38.6% | 25.9% | 21.5% | 6.3% | 4.2% | 3.5% |
| Jan 2026 | 37.4% | 30.6% | 17% | 6.8% | 4.1% | 4.1% |
| Feb 2026 | 39.7% | 32.5% | 14.8% | 5.9% | 3.6% | 3.6% |
| Mar 2026 | 42.6% | 28.6% | 15.9% | 5.9% | 3.8% | 3.1% |
| Apr 2026 | 38.1% | 31.2% | 17.4% | 5.7% | 4.2% | 3.4% |
| May 2026 | 38.2% | 31.3% | 17.5% | 5.3% | 4.2% | 3.4% |
| Jun 2026 | 40.6% | 27% | 18.7% | 5.6% | 4.5% | 3.6% |
| Jul 2026 | 40.4% | 26.9% | 18.6% | 6% | 4.4% | 3.6% |
| Aug 2026 | 40.1% | 26.7% | 18.4% | 6% | 4.4% | 4.4% |
| Sep 2026 | 40.4% | 26.9% | 18.5% | 6.1% | 4.4% | 3.6% |
How has the Alpro and So Good comparison changed over the last 12 months?
3 findings
- Alpro was ahead of So Good in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alpro’s estimated Share of Search among plant milk brands worldwide moved from 30.8% to 26.9%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, So Good’s estimated Share of Search among plant milk brands worldwide moved from 17.2% to 18.5%, and its estimated monthly branded searches moved from 75.3K to 75.6K.
How did search popularity change for plant milk brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Other head-to-heads among plant milk brands
How each brand is measured
Brandwave collects information about searches that people make online using Alpro’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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