Brandwave

How popular isKikkoman?

In October 2026, people searched for Kikkoman by name about 63,400 times worldwide, about the same as the previous year. These searches made up 0.69% of all global plant milk brand searches, placing Kikkoman seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about plant milk brands, Kikkoman did not appear in any of the answers.

Search and AI answers in October 2026

Kikkoman is the seventh most searched of 7 competitors and not named in the AI answers we collected.

  1. AlproShare of searches 31.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. OatlyShare of searches 31.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. So GoodShare of searches 22.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Califia FarmsShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. KikkomanShare of searches 0.69%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

Kikkoman website (opens in a new tab)

Follow Kikkoman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top plant milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kikkoman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oatly1st
  2. Califia Farms2nd
  3. Almond Breeze3rd
  4. Alpro–
  5. So Good–
  6. Vitasoy–
  7. Kikkoman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oatly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Califia Farms3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Almond Breeze1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • So Good0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitasoy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kikkoman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant milk brands

5 answers

  • Asked ChatGPT

    “Which plant milk brand should I buy?”

    1. 1Califia Farms

  • Asked ChatGPT

    “What are the best plant milk brands?”

    1. 1Oatly
    2. 2Califia Farms

  • Asked ChatGPT

    “What's the best plant milk brand for dairy free drinks?”

    1. 1Oatly
    2. 2Califia Farms

  • Searched Google, AI Overview

    “dairy free milk”

    1. 1Oatly
    2. 2Almond Breeze

  • Searched Google, AI Overview

    “plant based milk”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    How often do people search for Kikkoman compared with other plant milk brands worldwide?

    Kikkoman against plant milk brands worldwide, by month

    Share of searches by month for Alpro, Oatly, So Good, Califia Farms, Vitasoy, Almond Breeze, Kikkoman. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAlproOatlySo GoodCalifia FarmsVitasoyAlmond BreezeKikkoman
    Nov 202530.8%30.8%21.8%6.9%5.1%4.1%0.53%
    Dec 202529.3%29.3%25%7.1%4.8%3.9%0.52%
    Jan 202634.5%28.1%19.9%7.7%4.6%4.6%0.49%
    Feb 202634.6%34.6%16.4%6.3%3.8%3.8%0.49%
    Mar 202632.8%32.8%19%6.8%4.4%3.6%0.58%
    Apr 202633%33%19.2%6%4.4%3.6%0.71%
    May 202633.1%33.1%19.4%5.6%4.4%3.6%0.71%
    Jun 202630.8%30.8%22.1%6.4%5.1%4.1%0.81%
    Jul 202630.6%30.6%22.1%6.9%5%4.1%0.67%
    Aug 202630.3%30.3%21.9%6.8%5%5%0.8%
    Sep 202628.6%35.1%20.6%6.4%4.7%3.9%0.62%
    Oct 202631.9%31.9%22.9%4.8%4.3%3.5%0.69%

    1. 1.Alpro

      31.9%

      Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +3.3 points.

    2. 2.Oatly

      31.9%

      Moved from 1st to 2nd. 135K estimated branded searches, 0% vs prior month. Share -3.2 points.

    3. 3.So Good

      22.9%

      Held 3rd. 97K estimated branded searches, +22.2% vs prior month. Share +2.3 points.

    4. 4.Califia Farms

      4.8%

      Held 4th. 20.2K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

    5. 5.Vitasoy

      4.3%

      Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

    6. 6.Almond Breeze

      3.5%

      Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

    7. 7.Kikkoman

      0.69%

      Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.

    Kikkoman sells other things too, so only its searches that name this product count here, like “kikkoman soy milk”.

    Compare popularity between Kikkoman and its closest rivals

    Every comparison with Kikkoman

    18 comparisons

    How has branded search demand for Kikkoman changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Kikkoman worldwide held steady, from 62.4K to 63.4K.
    • Across the 12 months ending October 2026, Kikkoman’s share of searches among plant milk brands worldwide held steady, from 0.53% to 0.69%.

    How did search popularity change for plant milk brands worldwide in October 2026?

    6 changes

    1. In October 2026, Alpro overtook Oatly to become the leader among plant milk brands worldwide, with 31.9% of the searches.

    2. In October 2026, So Good gained share of searches among plant milk brands worldwide, from 20.6% to 22.9%.

    3. In October 2026, Oatly lost share of searches among plant milk brands worldwide, from 35.1% to 31.9%.

    4. In October 2026, Califia Farms lost share of searches among plant milk brands worldwide, from 6.4% to 4.8%.

    5. Vitasoy’s share of searches among plant milk brands worldwide has lost ground for 3 months in a row, from 5% to 4.3% in October 2026.

    6. Estimated monthly branded searches for Kikkoman worldwide rose 52.6% over 12 measured months, from 1.9K to 2.9K in October 2026.

    How are Kikkoman’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Kikkoman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • kikkoman
    • kikkoman soy milk

    Do you work for Kikkoman? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Kikkoman compete?

    Kikkoman is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Sauce and condiment brands3rd of 94.8%Show ranking
    Plant milk brands7th of 70.69%Shown above
    Condiments2nd of 619.9%Show ranking
    Creator with pink hair and a pink jacket

    Is Kikkoman your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free