Hellmann's vs Kikkoman:Which is searched more?
In August 2026, Hellmann's had more branded searches than Kikkoman among condiments worldwide. Hellmann's was estimated to have 136K branded searches compared to Kikkoman’s 60.5K, and held an 11% Share of Search versus Kikkoman’s 4.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hellmann's or Kikkoman?
Compare the condiments people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hellmann's, Kikkoman. The figures are in the table below the chart.
View monthly share of search table
| Month | Hellmann's | Kikkoman |
|---|---|---|
| Oct 2025 | 11.7% | 4.7% |
| Nov 2025 | 10.7% | 4.9% |
| Dec 2025 | 12.6% | 4.9% |
| Jan 2026 | 11% | 5.9% |
| Feb 2026 | 10.9% | 6.1% |
| Mar 2026 | 13% | 4.8% |
| Apr 2026 | 12.7% | 4.8% |
| May 2026 | 12% | 4.8% |
| Jun 2026 | 11.1% | 4.9% |
| Jul 2026 | 12.6% | 4.9% |
| Aug 2026 | 11% | 4.9% |
| Sep 2026 | — | — |
How has the Hellmann's and Kikkoman comparison changed over the last 12 months?
3 findings
- Hellmann's was ahead of Kikkoman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hellmann's’ estimated Share of Search among condiments worldwide moved from 11.7% to 11%, and its estimated monthly branded searches moved from 152K to 136K.
- Across the 11 months ending August 2026, Kikkoman’s estimated Share of Search among condiments worldwide moved from 4.7% to 4.9%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for condiments worldwide in August 2026?
2 changes
In August 2026, Heinz overtook Hellmann's to rank 2nd among condiments worldwide, at 13.3%.
In August 2026, Hellmann's lost estimated Share of Search among condiments worldwide, from 12.6% to 11%.
How each brand is measured
Brandwave collects information about searches that people make online using Hellmann's’ and Kikkoman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hellmann's
3 branded search terms
- hellmann s
- hellmanns
- hellmanns mayonnaise
Kikkoman
1 branded search term
- kikkoman
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