Brandwave

Oat milk brands:Which are searched most?

In September 2026, Starbucks was the most searched among oat milk brands worldwide, with an estimated 30.4M branded searches and 78.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Starbucks78.8%
  2. Tesco19.4%
  3. Chobani0.78%
  4. Oatly0.43%
  5. Alpro0.29%
  6. So Good0.2%
  7. Califia Farms0.06%
  8. Minor Figures0.03%

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Share of SearchLeaderboard

Compare the oat milk brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among oat milk brands worldwide, by month

Share of Search by month for Starbucks, Tesco. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksTescoChobaniOatlyAlproSo GoodCalifia FarmsMinor Figures
Oct 202584.6%13.9%0.68%0.31%0.25%0.14%0.06%0.02%
Nov 202585.1%14%0.38%0.25%0.17%0.12%0.04%0.02%
Dec 202582.7%16.5%0.3%0.2%0.13%0.11%0.03%0.01%
Jan 202682%16.5%0.54%0.36%0.3%0.17%0.07%0.02%
Feb 202681.8%16.5%0.66%0.44%0.36%0.17%0.07%0.02%
Mar 202678.8%19.4%0.64%0.52%0.35%0.2%0.07%0.03%
Apr 202678.9%19.4%0.64%0.43%0.35%0.2%0.06%0.03%
May 202678.9%19.4%0.64%0.43%0.35%0.2%0.06%0.03%
Jun 202681.8%16.5%0.66%0.44%0.3%0.2%0.06%0.02%
Jul 202679%19.4%0.52%0.43%0.29%0.2%0.06%0.02%
Aug 202678.8%19.4%0.78%0.43%0.29%0.2%0.06%0.02%
Sep 202678.8%19.4%0.78%0.43%0.29%0.2%0.06%0.03%

This month’s ranking, September 2026

  1. 1.Starbucks

    78.8%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Tesco

    19.4%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Chobani

    0.78%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Oatly

    0.43%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Alpro

    0.29%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.So Good

    0.2%

    Held 6th. 75.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Califia Farms

    0.06%

    Held 7th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Minor Figures

    0.03%

    Held 8th. 10.3K estimated branded searches, +21.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among oat milk brands worldwide?

In September 2026, Starbucks was the most searched among oat milk brands worldwide, with an estimated 30.4M branded searches and 78.8% estimated Share of Search within this set. Tesco is in 2nd place, 59.4 percentage points behind at 19.4% Share of Search.

Global oat milk brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Starbucks84.6% → 78.8%85.1%Nov 202578.8%Mar 20261st
Tesco13.9% → 19.4%19.4%Jul 202613.9%Oct 20252nd
Chobani0.68% → 0.78%0.78%Aug 20260.3%Dec 20253rd
Oatly0.31% → 0.43%0.52%Mar 20260.2%Dec 20254th
Alpro0.25% → 0.29%0.36%Feb 20260.13%Dec 20255th
So Good0.14% → 0.2%0.2%Jun 20260.11%Dec 20256th
Califia Farms0.06%0.07%Mar 20260.03%Dec 20257th
Minor Figures0.02% → 0.03%0.03%May 20260.01%Dec 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, Starbucks’ estimated Share of Search among oat milk brands worldwide decreased from 84.6% to 78.8%.
  • Across the 12 months ending September 2026, Tesco’s estimated Share of Search among oat milk brands worldwide increased from 13.9% to 19.4%.
  • Across the 12 months ending September 2026, Starbucks’ estimated Share of Search among oat milk brands worldwide peaked at 85.1% in November 2025 and was lowest at 78.8% in March 2026.
  • Across the 12 months ending September 2026, Tesco’s estimated Share of Search among oat milk brands worldwide peaked at 19.4% in July 2026 and was lowest at 13.9% in October 2025.
  • Across the 12 months ending September 2026, Chobani, Oatly, Alpro, So Good, Califia Farms and Minor Figures held steady: their estimated Share of Search among oat milk brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for oat milk brands worldwide in September 2026?

  1. Starbucks’ estimated Share of Search among oat milk brands worldwide has lost ground for 3 months in a row, from 81.8% to 78.8% in September 2026.

  2. Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  3. Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.

  4. Estimated monthly branded searches for Chobani worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

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