How popular isMinor Figures in search?
In September 2026, there were an estimated 10.3K branded searches for Minor Figures worldwide which held steady over the last 12 months. Minor Figures holds 1.5% estimated Share of Search among oat milk brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chobani43.8%
Oatly24%Alpro16%
So Good11%
Califia Farms3.6%
Minor Figures1.5%
Follow Minor Figures and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which oat milk brands compete with Minor Figures?
Share of Search by month for Chobani, Oatly, Alpro, So Good, Califia Farms, Minor Figures. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Oatly | Alpro | So Good | Califia Farms | Minor Figures |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 21.1% | 17.2% | 9.6% | 3.9% | 1.3% |
| Nov 2025 | 39% | 26.1% | 17.4% | 11.9% | 3.9% | 1.6% |
| Dec 2025 | 37.9% | 25.5% | 17.1% | 14.1% | 4.1% | 1.3% |
| Jan 2026 | 37.2% | 24.9% | 20.4% | 11.4% | 4.6% | 1.5% |
| Feb 2026 | 38.4% | 25.8% | 21.1% | 9.6% | 3.9% | 1.3% |
| Mar 2026 | 35.4% | 28.9% | 19.4% | 10.8% | 4% | 1.5% |
| Apr 2026 | 37.5% | 25.1% | 20.6% | 11.5% | 3.8% | 1.6% |
| May 2026 | 37.6% | 25.2% | 20.6% | 11.5% | 3.5% | 1.6% |
| Jun 2026 | 39.2% | 26.3% | 17.5% | 12.1% | 3.6% | 1.3% |
| Jul 2026 | 34.4% | 28.2% | 18.8% | 13% | 4.2% | 1.5% |
| Aug 2026 | 44% | 24.1% | 16.1% | 11% | 3.6% | 1.2% |
| Sep 2026 | 43.8% | 24% | 16% | 11% | 3.6% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 301K | 0% | -0.1 points | |
| 2, held 2nd | 24% | 165K | 0% | -0.1 points | |
| 3, held 3rd | 16% | 110K | 0% | 0 points | |
| 4, held 4th | 11% | 75.6K | 0% | 0 points | |
| 5, held 5th | 3.6% | 24.7K | 0% | 0 points | |
| 6, held 6th | 1.5% | 10.3K | +21.2% | +0.3 points |
1.
Chobani43.8%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Oatly24%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
16%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.
4.
So Good11%
Held 4th. 75.6K estimated branded searches, 0% vs prior month. Share 0 points.
3.6%
Held 5th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 6th. 10.3K estimated branded searches, +21.2% vs prior month. Share +0.3 points.
Compare search popularity between Minor Figures and its closest rivals
How has branded search demand for Minor Figures changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Minor Figures worldwide held steady at 10.3K.
- Across the 12 months ending September 2026, Minor Figures’ estimated Share of Search among oat milk brands worldwide held steady, from 1.3% to 1.5%.
How did search popularity change for oat milk brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.
Estimated monthly branded searches for Chobani worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Where does Minor Figures compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cold brew brands | 5th of 6 | 1.3% | Show ranking |
| Oat milk brands | 6th of 6 | 1.5% | Shown above |
How is Minor Figures measured?
Brandwave collects information about searches that people make online using Minor Figures’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- minor figures
- minor figures oat
Do you work for Minor Figures? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Minor Figures your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.