Brandwave

How popular isMinor Figures in search?

In August 2026, there were an estimated 390 branded searches for Minor Figures worldwide which held steady over the last 11 months. Minor Figures holds 0.02% estimated Share of Search among cold brew brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Grind64.6%
  2. Jimmy's23.8%
  3. Stumptown7.1%
  4. La Colombe3.9%
  5. Califia Farms0.52%
  6. Minor Figures0.02%
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Which cold brew brands compete with Minor Figures?

Minor Figures against cold brew brands worldwide, by month

Share of Search by month for Grind, Jimmy's, Stumptown, La Colombe, Minor Figures. The figures are in the table below the chart.

View monthly share of search table
MonthGrindJimmy'sStumptownLa ColombeCalifia FarmsMinor Figures
Oct 202567.4%20.2%9%2.7%0.54%0.02%
Nov 202565.6%24.1%7.2%2.6%0.43%0.02%
Dec 202566.8%24.5%6%2.2%0.44%0.01%
Jan 202666.8%24.5%6%2.2%0.54%0.01%
Feb 202665.4%24.1%7.2%2.7%0.53%0.02%
Mar 202665%24%7.2%3.2%0.53%0.02%
Apr 202665.4%24.1%7.2%2.7%0.53%0.02%
May 202669%20.7%7.6%2.3%0.46%0.02%
Jun 202665.1%24%7.2%3.2%0.43%0.02%
Jul 202665%24%7.2%3.2%0.53%0.02%
Aug 202664.6%23.8%7.1%3.9%0.52%0.02%
Sep 2026——————

  1. 1.Grind

    64.6%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Jimmy's

    23.8%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Stumptown

    7.1%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.La Colombe

    3.9%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  5. 5.Califia Farms

    0.52%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Minor Figures

    0.02%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Minor Figures and its closest rivals

How has branded search demand for Minor Figures changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Minor Figures worldwide held steady at 390.
  • Across the 11 months ending August 2026, Minor Figures’ estimated Share of Search among cold brew brands worldwide held steady at 0.02%.

How did search popularity change for cold brew brands worldwide in August 2026?

  1. In August 2026, La Colombe gained estimated Share of Search among cold brew brands worldwide, from 3.2% to 3.9%.

  2. Grind’s estimated Share of Search among cold brew brands worldwide has lost ground for 3 months in a row, from 69% to 64.6% in August 2026.

  3. Estimated monthly branded searches for Stumptown worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

  4. Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is Minor Figures measured?

Brandwave collects information about searches that people make online using Minor Figures’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • minor figures oat

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How the Brand Demand Index is measured

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