Grind vs Minor Figures:Which is more popular by branded search?
In August 2026, Grind had more branded searches than Minor Figures among cold brew brands worldwide. Grind was estimated to have 1.2M branded searches compared to Minor Figures’ 390, and held a 64.6% Share of Search versus Minor Figures’ 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Grind or Minor Figures?
Compare the cold brew brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Grind, Minor Figures. The figures are in the table below the chart.
View monthly share of search table
| Month | Grind | Jimmy's | Stumptown | La Colombe | Califia Farms | Minor Figures |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 20.2% | 9% | 2.7% | 0.54% | 0.02% |
| Nov 2025 | 65.6% | 24.1% | 7.2% | 2.6% | 0.43% | 0.02% |
| Dec 2025 | 66.8% | 24.5% | 6% | 2.2% | 0.44% | 0.01% |
| Jan 2026 | 66.8% | 24.5% | 6% | 2.2% | 0.54% | 0.01% |
| Feb 2026 | 65.4% | 24.1% | 7.2% | 2.7% | 0.53% | 0.02% |
| Mar 2026 | 65% | 24% | 7.2% | 3.2% | 0.53% | 0.02% |
| Apr 2026 | 65.4% | 24.1% | 7.2% | 2.7% | 0.53% | 0.02% |
| May 2026 | 69% | 20.7% | 7.6% | 2.3% | 0.46% | 0.02% |
| Jun 2026 | 65.1% | 24% | 7.2% | 3.2% | 0.43% | 0.02% |
| Jul 2026 | 65% | 24% | 7.2% | 3.2% | 0.53% | 0.02% |
| Aug 2026 | 64.6% | 23.8% | 7.1% | 3.9% | 0.52% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Grind and Minor Figures comparison changed over the last 12 months?
3 findings
- Grind was ahead of Minor Figures in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grind’s estimated Share of Search among cold brew brands worldwide moved from 67.4% to 64.6%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
- Across the 11 months ending August 2026, Minor Figures’ estimated Share of Search among cold brew brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for cold brew brands worldwide in August 2026?
1 change
Grind’s estimated Share of Search among cold brew brands worldwide has lost ground for 3 months in a row, from 69% to 64.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Grind’s and Minor Figures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grind
1 branded search term
- grind
Minor Figures
1 branded search term
- minor figures oat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.