Minor Figures vs Stumptown:Which is searched more?
In August 2026, Stumptown had more branded searches than Minor Figures among cold brew brands worldwide. Stumptown was estimated to have 135K branded searches compared to Minor Figures’ 8.5K, and held a 6.7% Share of Search versus Minor Figures’ 0.42%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Minor Figures or Stumptown?
Compare the cold brew brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stumptown, Minor Figures. The figures are in the table below the chart.
View monthly share of search table
| Month | Stumptown | Minor Figures |
|---|---|---|
| Oct 2025 | 8.5% | 0.44% |
| Nov 2025 | 6.8% | 0.42% |
| Dec 2025 | 5.7% | 0.29% |
| Jan 2026 | 5.7% | 0.43% |
| Feb 2026 | 6.8% | 0.42% |
| Mar 2026 | 6.6% | 0.5% |
| Apr 2026 | 6.7% | 0.51% |
| May 2026 | 7.1% | 0.44% |
| Jun 2026 | 6.7% | 0.42% |
| Jul 2026 | 6.7% | 0.42% |
| Aug 2026 | 6.7% | 0.42% |
| Sep 2026 | — | — |
How has the Minor Figures and Stumptown comparison changed over the last 12 months?
3 findings
- Stumptown was ahead of Minor Figures in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Minor Figures’ estimated Share of Search among cold brew brands worldwide moved from 0.44% to 0.42%, and its estimated monthly branded searches moved from 10.3K to 8.5K.
- Across the 11 months ending August 2026, Stumptown’s estimated Share of Search among cold brew brands worldwide moved from 8.5% to 6.7%, and its estimated monthly branded searches moved from 201K to 135K.
How did search popularity change for cold brew brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Stumptown worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
Estimated monthly branded searches for Minor Figures worldwide fell 17.5% over 11 measured months, from 10.3K to 8.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Minor Figures’ and Stumptown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Minor Figures
2 branded search terms
- minor figures
- minor figures oat
Stumptown
1 branded search term
- stumptown
Put your own brand in this comparison
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